by Jeff Slater | Jun 16, 2022 | Marketing People
I am working on a project where I get to interview the top-level Chief Marketing Officer from many of the world’s largest companies and best-known brands. We get to chat for thirty minutes, and, from my conversations, I have picked up five key attributes of...
by Jeff Slater | Nov 18, 2021 | Marketing Advice, Marketing People
Around age twelve, I started to shift my heroes from sports figures like Tom Seaver, Joe Namath, and Sandy Koufax to the anti-establishment, musical genius Frank Zappa. I think observing Zappa was my first conscious awareness of marketing and the notion of...
by Jeff Slater | Aug 22, 2021 | Marketing People
I love people who are plainspoken. They speak clearly without a lot of industry gobbly gook. Marketing and business jargon, in general, does nothing for me. It often sends the signal that says, “look what I know,” which is rarely helpful. From OKR, KPI, to PIP,...
by Jeff Slater | Aug 15, 2021 | Marketing People
I have been so fortunate to have people in my marketing and business career who were the teachers I needed at just the right time. Being lucky, a teacher seems to arrive at the perfect moment. I got the chance to work with some remarkable human beings who helped me in...
by Jeff Slater | Jul 11, 2021 | Marketing People
My friend Chris Nunes is an extraordinary branding and visual strategist. Through our work together and our friendship, he has helped me become a better marketing strategist and more deeply understand the power of branding supported by stunning packaging design. His...
by Jeff Slater | Jun 8, 2021 | Interesting Brands, Marketing People
A guest post on The Marketing Sage by Barry Enderwick who worked at Netflix in marketing from 2001 to 2012. His insights into Netflix’s marketing strategies and decision-making are fascinating. I worked in marketing at Netflix for eleven years, so I frequently...
