by Jeff Slater | Jul 11, 2021 | Marketing People
My friend Chris Nunes is an extraordinary branding and visual strategist. Through our work together and our friendship, he has helped me become a better marketing strategist and more deeply understand the power of branding supported by stunning packaging design. His...
by Jeff Slater | Jun 8, 2021 | Interesting Brands, Marketing People
A guest post on The Marketing Sage by Barry Enderwick who worked at Netflix in marketing from 2001 to 2012. His insights into Netflix’s marketing strategies and decision-making are fascinating. I worked in marketing at Netflix for eleven years, so I frequently...
by Jeff Slater | May 13, 2021 | Marketing People, Personal Stories
Last week I reconnected with a friend who I worked with many times over my career. Chris Nunes just recently sold his NY- based packaging design firm and we got the chance to catch up on a range of family and business issues. Although our call got interrupted by a...
by Jeff Slater | Apr 15, 2021 | Marketing Advice, Marketing People
Enjoying a long-term career as a Chief Marketing Officer (CMO) takes more than a drive to succeed and a love of marketing. You can be a top-performing digital strategist. But without the right skills in your repertoire, your desire to become a CMO might be just...
by Jeff Slater | Jan 12, 2021 | Branding Issues, Marketing People
A guest blog by Rob Levinson, a personal brand expert. In 2012, while presenting a spirited TED talk, Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” Nine years later that statement is truer than ever....
by Jeff Slater | Oct 27, 2020 | Marketing Advice, Marketing Books, Marketing People
Although the photograph above appears to be a real person, she is an example of synthetic media. This woman does not exist. I am a long-term student of communications. When I heard the term synthetic media it made my teeth hurt. Synthetic media? Is that fake news?...
