by Jeff Slater | Apr 5, 2018 | Marketing People, Marketing Start Ups
How do you find an opportunity in a crowded marketplace like toothpaste? When Craig Dubitsky went to The University of Rochester, he had a wild passion for music. He also opened a campus restaurant, started a trucking company helping students move, sold custom...
by Jeff Slater | Apr 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
How can you compete with 29,332 companies that sell the same things as you? What if you gave away one-dollar bills, had no planned ROI but based the promotion on kindness? I met Danny Rosin at a Starbucks for coffee just a few months ago. I knew of Danny but we...
by Jeff Slater | Mar 22, 2018 | Interesting Brands, Marketing Advice, Marketing People
You can market a product by making up a story and screaming it to a disinterested audience. Or, like UR Bath & Body, you can hire women in crisis to be part of your workforce and create a meaningful WHY behind your brand. Marketing doesn’t need to focus on the...
by Jeff Slater | Mar 11, 2018 | Marketing Advice, Marketing People, Marketing Start Ups
How do you shake up an industry that is over 100 years old? Probably with a POP. John Wise and Wombi Rose became best friends at Webb Institute, a private engineering institute in Glen Cove, NY. Participants in their program at Webb earn a degree in naval architecture...
by Jeff Slater | Feb 25, 2018 | Marketing Advice, Marketing Books, Marketing People
In a recent interview, David Horsager, CEO from The Trust Edge Leadership Institute spoke about a survey conducted with 6,000 employees across different businesses and countries. Why are some leaders able to steer their team in the right direction with a steady hand...
by Jeff Slater | Feb 22, 2018 | Marketing Advice, Marketing People
In a podcast called Convince & Concert with Jay Baer about Social Media called Social Pros, there was a fascinating conversation with Joey Coleman, Chief Experience Composer at Design Symphony. Joey runs a consulting firm focused on customer retention. In the...
