by Jeff Slater | May 10, 2018 | Marketing Advice, Marketing People
Janice was a remarkable business leader who understood the power of no. She had created two businesses that were both successful and sold for a significant multiple. She had a brilliant head for marketing and key to it was her willingness to say NO when opportunities...
by Jeff Slater | May 8, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Last year, a client asked me to help them market a product that they believed everyone would buy. After several hours of discussion, I convinced him to give up that dream. I suggested instead of EVERYONE, let’s focus first on SOMEONE. We worked together to figure out...
by Jeff Slater | May 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Amazon knew in the early years that making buying easier is essential to long-term success. They created and patented 1-Click checkout in September of 1999. Although the patent has expired and had to withstand challenges, it is emblematic of Bezos’ marketing genius...
by Jeff Slater | Apr 22, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1978, clinical psychologists Pauline Clance and Suzanne Imes coined the phrase imposter syndrome. It is a pattern where people doubt their accomplishments and have an internal fear of being seen as a fraud. Early research focused on women, but this syndrome affects...
by Jeff Slater | Apr 15, 2018 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
On his new podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
by Jeff Slater | Apr 12, 2018 | Branding Issues, Foodpreneurs, Marketing People
What happens when you have too many brands in your portfolio and not enough resources to support them all? Sarah Lanphier and her mom Gayle Lanphier started Nuts About Granola about ten years ago when Sarah was in college. Their company is based in York, Pennsylvania...
