by Jeff Slater | Jul 23, 2019 | Marketing Advice, Marketing People, Personal Stories
Do you think like a marketer at work? If you are an employee, you might benefit from this mindset. A marketing mindset means you are always aware that you should be planting for the next harvest, while you are picking the fruit from last season. A marketer would be...
by Jeff Slater | Jul 21, 2019 | Marketing Advice, Personal Stories
Is your instinct to feel threatened or to assume best intentions? I read an email from a client. I thought he was angry. After I listened to the voice message a few days ago from a copywriter, she sounds annoyed. As I left the meeting last Thursday with some...
by Jeff Slater | Jul 18, 2019 | Marketing Advice
Listen carefully during the next meeting you sit through at your company. Are you working in a Yes BUT or a Yes AND culture? When someone suggests an idea, if you hear them say, yes BUT – it means that they aren’t genuinely listening and believe that it is better to...
by Jeff Slater | Jul 16, 2019 | Marketing Advice, Marketing People, Marketing Start Ups
This is a guest post by Lucy Reed from GigMine who knows quite a lot about marketing, Amazon and how to find jobs in the gig economy. When you start in e-commerce, it is easy to get overwhelmed by your competitors. There is, however, room for the little guy in...
by Jeff Slater | Jul 11, 2019 | Marketing Advice
I know what I believe. I trust my instincts. And, I can quickly survey a dozen people for feedback on an idea. But when I have a big question that needs answering, it helps to know 500 people. Recently, I needed to bounce an idea on a crowd of about 500 people who...
by Jeff Slater | Jul 9, 2019 | Marketing Advice
I was preparing for a new pitch to a potential client and decided that I would tell them how they can fail at marketing their product or service. By doing the opposite of what they’d expect, I hope to grab their attention and teach them a valuable lesson. How to fail...
