by Jeff Slater | Jun 11, 2019 | Marketing Advice
When I walked over to meet John, the Uber driver, I knew something was different. I could tell by his questions. After a recent multi-day trip, this was my seventh driver, and John from Kenya was different from all the other drivers I met on my journey. John asked...
by Jeff Slater | Jun 9, 2019 | Marketing Advice
Do you build into your business process a way to stay human and personal? Can you say hello, on a first name basis every time you engage with a client? How do you iron out the creases in your customer service? When I pick up my dry cleaning, I am always surprised that...
by Jeff Slater | Jun 6, 2019 | Marketing Advice, Marketing Start Ups
Marketing and sales are different animals but are part of the same process and ecosystem. Together they fit nicely under the common phrase of a lead generation journey. The goal of plotting a journey is to gain agreement on a process and find quality leads and to...
by Jeff Slater | Jun 4, 2019 | Marketing Advice
Why did Boeing do such an abysmal job of managing the Max 737 plane crashes? It seems as if corporations continue to make the same mistake over and over again. From a public relations perspective, what Boeing did was marketing negligence. What happens is that the...
by Jeff Slater | Jun 2, 2019 | Interesting Brands, Marketing Advice, Marketing People
When you are struggling with a complicated business or marketing challenge, where do you go for help? Last week I got to participate in a Wisdom Counsel organized by my friend Danny Rosin and led by Rob Lowe, whose GIVING BACK PODCAST focuses on non-profits. I met Rob...
by Jeff Slater | May 30, 2019 | Marketing Advice, Marketing Books
My friend Mark Schaefer has written another brilliant book called The Marketing Rebellion. What he describes is a compelling story based on market research and insights from his years of business experiences. It is a must-read book for those who work in marketing...
