by Jeff Slater | Jun 25, 2019 | Marketing Advice, Marketing Start Ups
How do your employees talk about their work? Do they say, “I do this or I do that” or, are they speaking about “we”? Organizations who use WE more often than I tend to be more process oriented and collaborative environments. They depend on team effort and...
by Jeff Slater | Jun 23, 2019 | Foodpreneurs, Marketing Advice
There is a beautiful marketing lesson to learn from a local sandwich shop that has lasted more than thirty years in Raleigh, North Carolina and is closing at the end of 2019. My regular order is almost like my mantra that a transcendental meditation guru once...
by Jeff Slater | Jun 20, 2019 | Marketing Advice, Marketing People, Personal Stories
Your boss asks for your opinion on a thorny marketing challenge during a meeting with colleagues. Do you tell her the unfiltered truth, or do you try and appease everyone in the room and not say what is on your mind? The colleagues who stand out from my career are...
by Jeff Slater | Jun 18, 2019 | Interesting Brands, Marketing Advice, Marketing Start Ups
TemperPack is a $25 million-dollar company with more than 300 employees based in Richmond, Virginia. The founders, Brian Powers, Charles Vincent, and James McGoff, saw a pain point that they thought they might be able to heal. They wondered if they could kill...
by Jeff Slater | Jun 16, 2019 | Marketing Advice
My new client was disappointed with his former marketing consultant. He expressed frustration that they weren’t making enough progress. They needed to try something new. They asked me to audit their past marketing activities and to make a recommendation. I had two...
by Jeff Slater | Jun 13, 2019 | Marketing Advice
I don’t watch reality TV. However, when I was in Starbucks this morning, a young woman behind the counter was talking to her co-worker and said, the reason she loves to watch Real Housewives of New York is that it makes her feel so much better about her life. Like a...
