by Jeff Slater | Nov 17, 2019 | Marketing Advice, Marketing People
To help you find the right clients, it helps to communicate who is and isn’t a good fit for your business. Most websites aren’t this frank telling people to go away. But recently I have observed some marketing efforts that identify who is a good fit, and who isn’t....
by Jeff Slater | Nov 12, 2019 | Marketing Advice, Marketing Start Ups
Two acquaintances asked me for some advice about marketing personal in-home services. The businesses were very different, but both offered to come to the home to provide useful personal care services. One offered to become a personal stress coach while the other...
by Jeff Slater | Nov 7, 2019 | Branding Issues, Marketing Advice, Marketing Books
Audio is surging and gaining share of attention for consumers and businesses. Malcolm Gladwell’s new book, Talking To Strangers, sold more audio copies than hardcover. His audio version is like a podcast – beyond just reading the book aloud, it captures the voice and...
by Jeff Slater | Nov 5, 2019 | Marketing Advice, Personal Stories
I remember being in an all-day meeting many years ago, with the leadership team of a company where I worked. My colleagues complained and whined why we didn’t generate more new business. One of my colleagues asked, why aren’t sales doing their job? My response, “we...
by Jeff Slater | Nov 3, 2019 | Marketing Advice
Jenny’s marketing team did an outstanding job of creating interest in the services she offers architects and engineering firms. The message was concise, and she had an open rate on her emails that far exceeded industry averages. Prospects clicked through at almost...
by Jeff Slater | Oct 31, 2019 | Marketing Advice
It seems like yesterday we had to find quarters and dimes to make a phone call. When you watch an old movie, it is always fun to see people searching for a phone booth. How quickly markets change. A recent client asked me to help them redesign and update their brand...
