by Jeff Slater | Jan 12, 2020 | Marketing Advice, Marketing People
My friend Mike Schall suggested I connect with Lisa Grimm, who led the social media and interactive digital teams at Whole Foods for the last few years. Lisa has an incredible marketing background. Today she is on a new life journey traveling and exploring what’s...
by Jeff Slater | Jan 9, 2020 | Marketing Advice, Marketing Start Ups
Have you ever needed to get a physical product engineered, designed and developed like this DevaCurl Universal Hair Diffuser? I had this experience several times in my career and worked with an expert in product design, Tony Rogers from Creative Mechanism. You can see...
by Jeff Slater | Jan 5, 2020 | Marketing Advice
What will be the most effective approach to marketing for the coming decade? My prediction is simple and is about the role of the release of tension in marketing. Think about the last week when someone helped you to achieve something important. How did this helper...
by Jeff Slater | Dec 22, 2019 | Marketing Advice
When I first met John Cline, he was President at one of my new clients in the life sciences space. He handled the marketing for the client, so we had a lot of engagement for several months until one day, he left to move to another firm. We hadn’t connected until a few...
by Jeff Slater | Dec 19, 2019 | Interesting Brands, Marketing Advice
How can you demonstrate appreciation for your customers to build loyalty and a stronger brand? Being helpful and showing your gratitude is the most effective marketing strategy of all. It honors the people you sell to by recognizing that you serve them. Moreover,...
by Jeff Slater | Dec 17, 2019 | Marketing Advice, Personal Stories
I have often heard the following thoughts in my marketing career: We didn’t grow our revenue, so we cut the marketing budget. Few new customers signed up for our services, so we cut the marketing. Profits plunged, so we cut the marketing. We didn’t meet our forecast,...
