by Jeff Slater | Dec 15, 2019 | Interesting Brands, Marketing Advice, Marketing Start Ups
How will your new product be different is the first question any marketer will ask. Will you be quicker, cheaper or better? The world of streaming video is a crowded field with Netflix, Amazon. Hulu and now the new pluses – Disney + and Apple +. So, what the hell is...
by Jeff Slater | Dec 12, 2019 | Marketing Advice
I have been thinking about a marketing flywheel metaphor, inspired by Jim Collin’s landmark book, Good to Great. In it, he writes about the Flywheel Effect. The Flywheel effect is a concept developed in the book Good to Great. No matter how dramatic the end result,...
by Jeff Slater | Dec 10, 2019 | Branding Issues, Interesting Brands, Marketing Advice
After a long illness, and being ignored for decades, the long, boring business mission and vision statements have finally been laid to rest. No longer serving any real purpose, the mumbo-jumbo bureaucratic language written by committees has gone on to greener...
by Jeff Slater | Dec 8, 2019 | Marketing Advice
Several months ago, a client asked me to do some first-hand interviews of wine industry thought leaders to learn why growth in the category has stalled. Was the problem that members of the wine category don’t promote the consumption of wine to consumers, just...
by Jeff Slater | Dec 5, 2019 | Marketing Advice
I love to talk to salespeople who believe these sales three myths: The best product wins. Customers buy features. Always say yes and agree with the customer. The best products don’t always win. See Betamax from the 1990s, for example. A far superior product that...
by Jeff Slater | Dec 3, 2019 | Marketing Advice
When T-Mobile surveyed consumers about what they hated about the cellular phone industry, the overwhelming villain was contracting. By understanding what was hated, an opportunity developed for differentiation based on this keen insight. Do you know what prospects...
