by Jeff Slater | Apr 16, 2020 | Marketing Advice, Personal Stories
A decade ago, I started writing this blog. It was just after my father’s passing, and I needed a place to tell a few personal and professional stories. I thought writing a blog was worth trying and would be helpful therapy. I named it MomentSlater because, for...
by Jeff Slater | Apr 14, 2020 | Marketing Advice
We will define the new normal with one word – remote. And, there will be an acceleration of remote trends that began long before Covid 19. Gasoline is being poured on change and igniting what was already beginning in the economy. The economy is NOT a light switch you...
by Jeff Slater | Apr 12, 2020 | Branding Issues, Interesting Brands, Marketing Advice
The challenge for any brand is to develop a brand personality that brings to life their brand’s promise. The place where most brands fail is that they don’t find an ownable word or phrase that they can execute along with every touchpoint with the consumer. Great...
by Jeff Slater | Apr 7, 2020 | Marketing Advice
When you think about marketing a commodity like water, gasoline, or copper, you realize that any brand or service can be made special. There are many ways to differentiate the actual product from the way you sell and position it to your targeted consumer. I counted...
by Jeff Slater | Apr 5, 2020 | Branding Issues, Marketing Advice
Did you ever hear the story of a world-renown cellist who earned more than one thousand dollars per minute to play at legendary venues like Carnegie Hall or La Scala? Consequently, his brand had such value that it wasn’t unusual for him to earned $150,000 playing for...
by Jeff Slater | Apr 2, 2020 | Marketing Advice, Marketing Start Ups
In these tumultuous times, the fundamentals of marketing still apply. We buy because of perceived value. That mop that cleans 10X more thoroughly or the wireless printer that connects itself automatically demonstrates a compelling benefit to the user. If your business...
