by Jeff Slater | Mar 31, 2020 | Marketing Advice, Marketing People, Personal Stories
Britt Carter has been a trusted advisor, colleague, and friend since 1994. I learned the art of public relations and reputation management from this calm and thoughtful human being. His superpower revolves around crisis management and the subtle art of earned media....
by Jeff Slater | Mar 29, 2020 | Marketing Advice
We are all experiencing chaos and fear due to our social distancing and confinements. I have been thinking about business life after we all emerge from our hibernation. How will things be different, and what does it mean to return to normal after Covid 19? What will...
by Jeff Slater | Mar 26, 2020 | Marketing Advice, Personal Stories
What happens when you have a changing target requiring a tow? My 2002 Lexus ES 300 has died. She was a faithful companion for 232,342 commuting miles. The end came due to alternator failure, engine and timing belts that broke, and a crack in the motor. Lexie leaves...
by Jeff Slater | Mar 24, 2020 | Marketing Advice, Personal Stories
When I worked at Nomacorc, the wine cork company, we used Cisco’s WebEx product for teleconferences between the U.S., China, Europe, and South America. It was complicated, required downloads at times, and never was easy. It was always a source of frustration to set up...
by Jeff Slater | Mar 22, 2020 | Marketing Advice
How will your business respond to the coronavirus pandemic and its implication for your brand? Marketing in the age of the coronavirus pandemic seems like the last thing anyone wants to discuss. Yet, if your small to mid-sized business is in free fall, perhaps it is...
by Jeff Slater | Mar 19, 2020 | Marketing Advice
“There is no such thing as a new idea. It is impossible. We simply took a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and...
