by Jeff Slater | Aug 11, 2020 | Marketing Advice, Marketing People, Personal Stories
Stop Calling Me A Human Resource My head exploded last Thursday. A new prospect reached out to me for some help with a marketing project. Robert spent an hour talking about his human resources as if they were assets he picked up through Amazon. By the end of...
by Jeff Slater | Aug 9, 2020 | Marketing Advice
The average US adult spends six hours per day watching video content. In online marketing, video content is a powerful tool to help you attract, engage, and convert your target audience. But the real power of any content lies in your ability to repurpose it. And that...
by Jeff Slater | Aug 6, 2020 | Marketing Advice
Do you have a fear of being brief? Most of you will only read or skim this sentence. Less than half of you will read this sentence. Very few of you will read beyond this sentence. Your marketing message may have eight seconds to connect with a recipient. You must be...
by Jeff Slater | Aug 4, 2020 | Marketing Advice, Marketing People
“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach...
by Jeff Slater | Aug 2, 2020 | Marketing Advice, Marketing People
Over the last week, my interest has been piqued twice about the topic of resume versus eulogy virtues. Resume virtues are the successes you bold in your resume, while eulogy virtues are what someone will say when you are gone. David Brooks, the NY Times opinion...
by Jeff Slater | Jul 30, 2020 | Marketing Advice
Businesses need to grow. Like anything that stands still, it loses energy if it isn’t moving forward. Owners, general managers and sales managers have to find ways to connect to new prospects, in new geographies or at different parts along the value chain. You...
