by Jeff Slater | Oct 6, 2014 | Marketing Advice
Listen to any podcast on marketing or go to any conference on content creation, and you’ll hear everyone talking about story telling. Storytelling is the oxygen that brands are breathing these days. In fact I am heading out to California to host a conference on this...
by Jeff Slater | Oct 1, 2014 | Marketing Advice
While listening to Michael Hyatt’s wonderful podcast this past Sunday morning, I realized how helpful it would be to ask questions of the readers who subscribe or visit my blog every day. Check out Michael’s work at http://michaelhyatt.com/ Since 2009, I...
by Jeff Slater | Sep 29, 2014 | Marketing Advice
The best way to change someone’s mind is to show them something, not to tell them. When my daughter’s were young, I could talk to them all day long about the type of boyfriend or future husband they should aspire to find. But the best way I could teach them this life...
by Jeff Slater | Sep 24, 2014 | Interesting Brands, Marketing Advice
Steve Mark is a guy who can’t pass up an opportunity for a bad pun. He runs a small but growing company specializing in a dice game called TENZi. He lists himself as the Dice President because if he were President, he couldn’t make the same bad joke. If you...
by Jeff Slater | Sep 22, 2014 | Marketing Advice
Imagine a selfie from the 1920’s? You thought it was a product of the smart phone generation didn’t you? This photograph is from December 1920 taken across the street from St. Patrick’s cathedral. Seems like nothing is all that original. To be...
by Jeff Slater | Sep 17, 2014 | Marketing Advice, Marketing Books
“If you don’t like change, wait until you see how much you enjoy irrelevance” General Shinseki Brands are faced with the fast-pace change of the marketplace. Suddenly cereal consumption is on the decline and Paleo diet is rising fast. Carbonated soft drinks are...
