by Jeff Slater | Jun 2, 2014 | Marketing Advice
What if your employee’s military background experiences were at the center of your marketing? EcoVets is a furniture company that exclusively employees American veterans. They take old tractor trailers that Wal-Mart would discard into landfills and uses all of...
by Jeff Slater | May 21, 2014 | Marketing Advice
As a marketing coach, my favorite question to ask someone is, what does success look like? You wouldn’t play a game of baseball without keeping score, so why should business be different? This question helps me understand motive and needed actions. It defines...
by Jeff Slater | May 11, 2014 | Interesting Brands, Marketing Advice
I was driving home from work last week and pulled into a gas station to fill up. A plaid truck was parked next to me with a man in a kilt filling his truck. No, I don’t live in Scotland, I live in the Raleigh, North Carolina. It caught my attention. I noticed it....
by Jeff Slater | Mar 3, 2014 | Marketing Advice
I recently came upon a thread in a Linkedin group about focus groups that ask the provocative question, “Are focus groups an endangered species”. What a wonderful question. My first experience with focus groups was in the late 1980’s when I came to work for a...
by Jeff Slater | Nov 6, 2013 | Marketing Advice
I love when marketing stirs things up. That’s why when I learned about Serengeti Tea Company I knew that a friendship would be brewing. Their product is tea; noble, humble, ancient tea. What they do so differently and incredibly well is to provide a new way to...
by Jeff Slater | Oct 28, 2013 | Marketing Advice
Michael Hyatt on his podcast This is your Life, discussed the topic of whether you are a person who see the world from an abundance perspective or a scarcity point of view. I’d urge you to listen to his podcast or read his blog which I find enlightening and inspiring....
