by Jeff Slater | Sep 15, 2014 | Marketing Advice
Have you joined the 39,323,434 people who have laughed about bad breath with the Orabrush brand? I’m a big fan of brands that find powerful ways to tell their story particularly when they entertain me and I walk away motivated to either learn more or buy the...
by Jeff Slater | Sep 10, 2014 | Marketing Advice
Facebook introduced the language of friending into our social media vocabulary. It continues to confuse brand managers who believe that consumers want to be their friend. Nothing is further from the truth. Brands and consumers engage in commercial relationships and...
by Jeff Slater | Sep 8, 2014 | Marketing Advice
I was flying home from Europe from a business trip and saw something interesting in a magazine. There was a small ad for Pimm’s Cup. It was an alcoholic beverage I was vaguely aware of but had never tasted. What struck me was the copy: Pimm’s No. 1 is made to...
by Jeff Slater | Sep 3, 2014 | Interesting Brands, Marketing Advice
Coca-cola is launching a new product called Coca-Cola Life. I’m here to say it is DOA. From Wikipedia: Coca-Cola Life is a product of Coca Cola launched in Argentina in June 2013, and in Chile in November of that year. It was created in Argentina after five...
by Jeff Slater | Aug 31, 2014 | Interesting Brands, Marketing Advice
The most difficult job in marketing is often trying to understand the gap, the problem or the pain point of current and new customers. What is it that our company could do to serve our customers better and to make a difference in their lives? That is the most...
by Jeff Slater | Aug 25, 2014 | Interesting Brands, Marketing Advice
When you decided to launch your new product, what promise did you make to the people who you want in your community? Did you genuinely mean it? Did you develop something so remarkable that they will tell their friends? Did you improve a feature of the product that...
