by Jeff Slater | Sep 13, 2013 | Marketing Advice, Marketing People
In Eric Ries’ book LEAN STARTUP, he promotes an idea that is incredibly valuable for startups and more mature businesses. The MVP or minimal viable product allows you to get a product in front of customers as quickly as possible to test your hypothesis. “The MVP...
by Jeff Slater | Aug 5, 2013 | Marketing Advice
Tom Friedman wrote about the sharing economy recently in his New York Times column profiling AirBnB. They are a company that helps connects travelers who don’t want to pay for an expensive hotel room and instead are matched with people willing to rent out a room...
by Jeff Slater | Jul 29, 2013 | Marketing Advice
Imagine a restaurant where you buy tickets in advance like you do for a sporting event, a concert or an airplane flight? The price varies based on when you want to eat. I recently learned about Next Restaurant in Chicago that is the brain child of famed chef Grant...
by Jeff Slater | Jun 27, 2013 | Marketing Advice
Almost thirty years ago my wife and I were featured in a series of testimonial ads by Nestle. We represented the small businesses segment that used Nestlé’s chocolate products because of quality, taste and performance. Our product, Rachel’s Brownies used both...
by Jeff Slater | May 30, 2013 | Marketing Advice
This is another in a series of guest blogs. The author is Lewis Berey, the CEO of NPI, a recognized leader in bringing new products to the market. I always learn something from every conversation I have with Lew and I asked him to share some of his ideas with my...
by Jeff Slater | Mar 11, 2013 | Marketing Advice
What Consumers Say Versus What They Do One of the few benefits of very long plane rides to Europe is a chance to read without interruptions. This week, I read a wonderful marketing book that I’d like to share with you. I’m really interested in understanding...
