by Jeff Slater | Sep 3, 2014 | Interesting Brands, Marketing Advice
Coca-cola is launching a new product called Coca-Cola Life. I’m here to say it is DOA. From Wikipedia: Coca-Cola Life is a product of Coca Cola launched in Argentina in June 2013, and in Chile in November of that year. It was created in Argentina after five...
by Jeff Slater | Aug 31, 2014 | Interesting Brands, Marketing Advice
The most difficult job in marketing is often trying to understand the gap, the problem or the pain point of current and new customers. What is it that our company could do to serve our customers better and to make a difference in their lives? That is the most...
by Jeff Slater | Aug 25, 2014 | Interesting Brands, Marketing Advice
When you decided to launch your new product, what promise did you make to the people who you want in your community? Did you genuinely mean it? Did you develop something so remarkable that they will tell their friends? Did you improve a feature of the product that...
by Jeff Slater | Jul 28, 2014 | Marketing Advice
Brand Directors have many responsibilities. They have to manage as many touch points with a consumer as possible from packaging, promotion, distribution, pricing and on and on. Perhaps their most vital role is their job as brand architect or chief story teller. Brands...
by Jeff Slater | Jul 22, 2014 | Marketing Advice
Hey there friends, I am giving away FREE copies of my e-book Unraveling The Mysteries of Marketing today, Tuesday July 22nd to Thursday July 24th. Why give away my book? It is my way to say thank you to thousands of readers who have downloaded my e-book...
by Jeff Slater | Jun 9, 2014 | Marketing Advice
Like my 87 year old mom Bea, I love to eavesdrop on conversations. I love to listen to people talking in the grocery store about a food or beverage product they recently purchased. It is like hearing how marketing works. My goal is never to be intrusive. I’m...
