by Jeff Slater | Nov 5, 2014 | Marketing Advice
How do you keep score of your marketing activities? I thought I’d share some of the strategic framework and questions I ask and to suggest an approach that might be helpful to others. The questions below are specifically focused on global website, social media and...
by Jeff Slater | Oct 29, 2014 | Marketing Advice
I read the news about McDonald’s drop in same store sales, the worst monthly drop in a decade. I am waiting to hear the cry- “blame marketing”. We need new advertising. Fire the CMO. It is often like a default setting that marketing must be the problem. ...
by Jeff Slater | Oct 22, 2014 | Marketing Advice
There are many ways to conduct market research on consumer or trade behavior. All of them are highly flawed but most of them can be very valuable tools. I’d like to share a few ideas on how to use the different formats and to give you some examples of what you can do...
by Jeff Slater | Oct 20, 2014 | Marketing Advice
What happens when your brand or product has a distinct point of view that could only come from one person? You. Marketing has always been about being noticed and separating yourself from the competition. In a uber-crowded world, how can you find how to be different...
by Jeff Slater | Oct 15, 2014 | Marketing Advice
How well do you understand the difference between strategy and tactics? Do you find them fighting each other for bragging rights? At some companies, these two activities collide all the time. Managers want to jump in and solve problems when...
by Jeff Slater | Oct 8, 2014 | Interesting Brands, Marketing Advice, Marketing Start Ups
On a recent trip back from New Jersey, I ended up at the Charlotte Airport. Having consumed a liter of water, I needed to find the bathroom once I got off the plane. Little did I know that I was walking into a public bathroom with an attendant who proudly proclaimed:...
