by Jeff Slater | Dec 15, 2014 | Marketing Advice
What Do You Want To Be When You Grow Up? Adults love to ask this question to kids all the time. When was the last time you asked yourself this question? Do you stop and think about this for your business, your brand and your professional career? What do you want your...
by Jeff Slater | Dec 10, 2014 | Marketing Advice, Marketing Books
I often get the same question through my blog and my online connections from small business owners. What is the best marketing for my business? This is still an odd question because small businesses don’t have time to distinguish among things like sales, marketing,...
by Jeff Slater | Dec 3, 2014 | Marketing Advice, Marketing Books
When consumers or businesses have a problem, they need to hire a product or service to do a job. An obvious example is when you have a leak, you need a plumber. But if you want to shampoo your hair you have dozens if not hundreds of choices. If I want to shampoo my...
by Jeff Slater | Nov 24, 2014 | Marketing Advice
Imagine coming into a newly formed business during its first week of existence. You are the person asked to manage the marketing for the new venture. What is your first step? Several start ups have come to me with a version of this question looking for coaching and...
by Jeff Slater | Nov 17, 2014 | Marketing Advice
Marketing is an expectations game where you have to read the future. You put in long hours developing a marketing plan. It is filled with grand ideas and garnished with bells, tweets and whistles. Your goal is to be a smashing success. Then you execute and hit...
by Jeff Slater | Nov 12, 2014 | Marketing Advice
There is a staggering amount of choices we make every day when we shop. Whether its clothes, electronics or food, we are confronted with what feels like unlimited options. Yet most of us have just a few brands we navigate toward in most categories. We group together...
