by Jeff Slater | Sep 24, 2014 | Interesting Brands, Marketing Advice
Steve Mark is a guy who can’t pass up an opportunity for a bad pun. He runs a small but growing company specializing in a dice game called TENZi. He lists himself as the Dice President because if he were President, he couldn’t make the same bad joke. If you...
by Jeff Slater | Sep 22, 2014 | Marketing Advice
Imagine a selfie from the 1920’s? You thought it was a product of the smart phone generation didn’t you? This photograph is from December 1920 taken across the street from St. Patrick’s cathedral. Seems like nothing is all that original. To be...
by Jeff Slater | Sep 17, 2014 | Marketing Advice, Marketing Books
“If you don’t like change, wait until you see how much you enjoy irrelevance” General Shinseki Brands are faced with the fast-pace change of the marketplace. Suddenly cereal consumption is on the decline and Paleo diet is rising fast. Carbonated soft drinks are...
by Jeff Slater | Sep 15, 2014 | Marketing Advice
Have you joined the 39,323,434 people who have laughed about bad breath with the Orabrush brand? I’m a big fan of brands that find powerful ways to tell their story particularly when they entertain me and I walk away motivated to either learn more or buy the...
by Jeff Slater | Sep 10, 2014 | Marketing Advice
Facebook introduced the language of friending into our social media vocabulary. It continues to confuse brand managers who believe that consumers want to be their friend. Nothing is further from the truth. Brands and consumers engage in commercial relationships and...
by Jeff Slater | Sep 8, 2014 | Marketing Advice
I was flying home from Europe from a business trip and saw something interesting in a magazine. There was a small ad for Pimm’s Cup. It was an alcoholic beverage I was vaguely aware of but had never tasted. What struck me was the copy: Pimm’s No. 1 is made to...
