by Jeff Slater | Jan 7, 2015 | Marketing Advice
If I offered to sell you a bottle of water, you might be willing to pay $1.00. It’s hardly worth more since you have so many options and opportunities to replace my bottle with one on a store shelf. But that same bottle, when offered to you in the dessert, while you...
by Jeff Slater | Jan 5, 2015 | Marketing Advice
There is a certain twitch that occurs to many people who start new businesses when they notice something. Sam had a twitch while in NYC late one night. He asked himself, “What am I to do at the last minute, to find a hotel in New York City? Do I call every...
by Jeff Slater | Dec 29, 2014 | Marketing Advice
Entrepreneurs and small business owners don’t fail enough. They have to take risks to break away from the convention of their category as they go out on a limb seeking the fruit. You can’t do the same thing, the same way as everyone else. If you don’t...
by Jeff Slater | Dec 24, 2014 | Marketing Advice
If you are trying to find a solution to a marketing problem, blogging is a terrific way to think through the issue. It forces you to coherently express the essence of the problem in a concise fashion. I learned a lot in 2014 by writing, reading and listening. I...
by Jeff Slater | Dec 22, 2014 | Marketing Advice
My daughter’s catering business is taking off in Wilmington, NC. It helped to get publicity from winning Rachael Ray’s Great American Cookbook Competition, recognition from local magazines and newspapers and from a growing list of satisfied customers writing reviews...
by Jeff Slater | Dec 17, 2014 | Marketing Advice
Consumer marketers who work in CPG (consumer packaged goods) know that simple is powerful. You can’t expect a consumer who is bombarded with messages all day long to hear five reasons from you why your soap is better than the competition. Complexity rarely helps in...
