by Jeff Slater | Oct 20, 2014 | Marketing Advice
What happens when your brand or product has a distinct point of view that could only come from one person? You. Marketing has always been about being noticed and separating yourself from the competition. In a uber-crowded world, how can you find how to be different...
by Jeff Slater | Oct 15, 2014 | Marketing Advice
How well do you understand the difference between strategy and tactics? Do you find them fighting each other for bragging rights? At some companies, these two activities collide all the time. Managers want to jump in and solve problems when...
by Jeff Slater | Oct 8, 2014 | Interesting Brands, Marketing Advice, Marketing Start Ups
On a recent trip back from New Jersey, I ended up at the Charlotte Airport. Having consumed a liter of water, I needed to find the bathroom once I got off the plane. Little did I know that I was walking into a public bathroom with an attendant who proudly proclaimed:...
by Jeff Slater | Oct 6, 2014 | Marketing Advice
Listen to any podcast on marketing or go to any conference on content creation, and you’ll hear everyone talking about story telling. Storytelling is the oxygen that brands are breathing these days. In fact I am heading out to California to host a conference on this...
by Jeff Slater | Oct 1, 2014 | Marketing Advice
While listening to Michael Hyatt’s wonderful podcast this past Sunday morning, I realized how helpful it would be to ask questions of the readers who subscribe or visit my blog every day. Check out Michael’s work at http://michaelhyatt.com/ Since 2009, I...
by Jeff Slater | Sep 29, 2014 | Marketing Advice
The best way to change someone’s mind is to show them something, not to tell them. When my daughter’s were young, I could talk to them all day long about the type of boyfriend or future husband they should aspire to find. But the best way I could teach them this life...
