by Jeff Slater | Mar 30, 2015 | Marketing Advice
My marketing team is in the process of hiring a new team member for a media relations specialist role. If you are interested in applying, you can find the details here: http://www.nomacorc.com/careers/ I thought I’d share my perspective on how to apply for a...
by Jeff Slater | Mar 27, 2015 | Marketing Advice, Marketing Books
Have you ever thought of putting together a loyalty program for customers? This is one of my least favorite tactics for retaining existing customers. The programs are expensive, very time consuming and most of all, in my experience, ineffective. There is a better...
by Jeff Slater | Mar 25, 2015 | Marketing Advice
Have you ever had a marketing promotional activity go bad? Maybe you tried a new sponsorship or a give-away and the results have existing customer’s upset or potential customers annoyed. What do you do? [tweetthis]Failure in marketing activities can be a path toward...
by Jeff Slater | Mar 23, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Can you turn your product or service into a subscription that offers a differentiated way to do business? Companies that offer the same service as their competitor, might find the subscription approach a novel way to be distinctive and to change how your brand is...
by Jeff Slater | Mar 20, 2015 | Marketing Advice
Have you ever seen a business pivot from one model quickly to another? I learned the background story of how a start up shifted gears while watching Your Business that airs on MSNBC. The show focuses on small business needs around funding, marketing, strategy and so...
by Jeff Slater | Mar 18, 2015 | Marketing Advice
A marketing consultant I know recently asked me to be a sounding board for some work she is doing with a client. She needed a bit of a reality check since she was asked to do work on positioning yet the company didn’t even have a plan of who they would segment...
