by Jeff Slater | Feb 11, 2015 | Marketing Advice
There is nothing like an inspiring speech to help you market your brand. With the ease of posting to Facebook, Twitter and Instagram, it is easy to forget the power of live events to market your personal brand, your small business and your expertise. Every city...
by Jeff Slater | Feb 4, 2015 | Marketing Advice
Whether small businesses owners write code or create a disruptive transportation service, the same challenges apply. Every day, small business owners or managers approach me for advice on how to improve their marketing. I listen to them share information about their...
by Jeff Slater | Feb 2, 2015 | Marketing Advice, Marketing Books
I love to be challenged by someone who holds a marketing perspective that differs from my own. How Brands Grow by Byron Sharp is such a challenge. I devoured this myth busting book on a flight to California this past week and found it to be one of the most...
by Jeff Slater | Jan 28, 2015 | Marketing Advice
Brands that receive investment find important ways to stay away from the commodity part of a market segment. They create new technology that improves performance, they develop special activities that add secondary value to users and they keep using resources to...
by Jeff Slater | Jan 26, 2015 | Marketing Advice
Why did you pick up that brand of olive oil from the shelf of your supermarket versus the other sitting next to it? Why did you notice and open only one of the emails that came to you over the last 24 hours from someone you didn’t know? Why did you open that one...
by Jeff Slater | Jan 21, 2015 | Interesting Brands, Marketing Advice
You are sitting at home, at a party or a corporate event and realize you don’t have enough wine. (or beer or booze). Someone has to go out to the local liquor store. Or you can click on Thirstie. An app designed for the on-demand wine and spirit market. If you are...
