by Jeff Slater | Jan 19, 2015 | Interesting Brands, Marketing Advice
I’m not a big shopper. Truth be told, I hate shopping except for food and wine. I don’t find myself in the mall or online looking for stuff so I don’t profess to be an expert in this arena. But I do know brilliant marketing when I see it. Every week or 10 days, I...
by Jeff Slater | Jan 14, 2015 | Marketing Advice
How many people do you market too? Whether I am marketing corks or Slim Jims or Cheerwine, I always approach the effort by thinking about one person at a time. My target isn’t big and wide and filled with millions of people. I focus on one person and talked...
by Jeff Slater | Jan 12, 2015 | Marketing Advice
Are there better advocates for your brand than your employees? Isn’t it about time you set them free and let them go online at work on social media? Think about it, they work every day within the business seeing all the small things that they do to bring...
by Jeff Slater | Jan 7, 2015 | Marketing Advice
If I offered to sell you a bottle of water, you might be willing to pay $1.00. It’s hardly worth more since you have so many options and opportunities to replace my bottle with one on a store shelf. But that same bottle, when offered to you in the dessert, while you...
by Jeff Slater | Jan 5, 2015 | Marketing Advice
There is a certain twitch that occurs to many people who start new businesses when they notice something. Sam had a twitch while in NYC late one night. He asked himself, “What am I to do at the last minute, to find a hotel in New York City? Do I call every...
by Jeff Slater | Dec 29, 2014 | Marketing Advice
Entrepreneurs and small business owners don’t fail enough. They have to take risks to break away from the convention of their category as they go out on a limb seeking the fruit. You can’t do the same thing, the same way as everyone else. If you don’t...
