by Jeff Slater | Apr 15, 2015 | Marketing Advice
Who really uses marketing coaches and what do they expect to get in return? What would lead a small to mid-sized business to hire someone to help them with their marketing? And what exactly would they do for a business? Since I am a marketing coach (on weekends and...
by Jeff Slater | Apr 13, 2015 | Marketing Advice
In a recent marketing coaching conversation, I spoke to a man who has been assigned to head up marketing for a B2B software company with revenue of under $100 million. He had never been in this position before and wanted some marketing counsel from someone who has...
by Jeff Slater | Apr 10, 2015 | Marketing Advice
During the last month, I received seven requests to fill out a survey for various companies who I interacted with either online or in the real world. Sorry Terminex, but I am not interested in having you bug me. But only one company, called me to say thank you and did...
by Jeff Slater | Apr 8, 2015 | Marketing Advice
The new religion of the email marketing world is A/B testing. It comes up all the time in blogs, books and business classes about outbound marketing. The truth is, testing isn’t new but there are skeptics who fail to see the benefit. Want to know five reasons to test...
by Jeff Slater | Apr 6, 2015 | Marketing Advice
When I advised a client to double her rates for her services, she thought I was crazy. I asked her, “what signal is your price sending?” But her marketing materials all said how she was better than her competitors. Yet, her price was the same as these...
by Jeff Slater | Apr 1, 2015 | Marketing Advice, Personal Stories
I grew up in a small town in northern New Jersey called Springfield. In fact, my 87 year old Mom still lives in the same home I grew up in since 1952. Several years ago, I joined a Facebook group that is not that uncommon called, You Know You’re Are From...
