by Jeff Slater | Mar 2, 2015 | Marketing Advice
I speak to small business owners all the time about marketing. Often, the person who reaches out to me is very skillful at their work but lost when it comes to marketing. They have a Mad Men mentality assuming that marketing = advertising. Nothing could be further...
by Jeff Slater | Feb 25, 2015 | Marketing Advice
There are seven habits I observe about the marketing professionals I admire. After recently rereading Steve Covey’s work on 7 habits of highly effective people, I thought I’d look at his list from a marketer’s perspective. This isn’t an...
by Jeff Slater | Feb 23, 2015 | Interesting Brands, Marketing Advice
Unlike most companies who create a product and then tell the world, Quirky does the opposite. Quirky is a start up business founded by Ben Kaufman. At the core of the company is an agile, fast-paced environment where something radical happens. They tell the world (or...
by Jeff Slater | Feb 21, 2015 | Marketing Advice, Personal Stories
Welcome to The Marketing Sage. After five years of writing the MomentSlater blog, I determined it was time to take the next step to move into the big leagues. And by big leagues, I mean to move from the Google’s Blogger platform to WordPress. Blogger is a...
by Jeff Slater | Feb 17, 2015 | Marketing Advice, Personal Stories
Ever have a really memorable lunch? I’m not talking about a mouth-watering meal with expensive food, vintage wine or elegant ambiance. Did lunch ever include sharing a meal with someone who gets to work in an Oval Office? On Friday May 31, 1985, my wife and I had...
by Jeff Slater | Feb 16, 2015 | Marketing Advice
I have WordPress envy. I started using Blogger, Googles blog platform about five years ago. It was perfect for getting my feet wet in the blogosphere. But like most technologies, if they don’t evolve, they often get left behind. At the end of 2014, I decided I...
