by Jeff Slater | May 12, 2024 | Marketing Advice
Amidst the tsunami of marketing advice and insights offered by experts, academics, and industry gurus, not all counsel is created equal. Some well-intentioned advice could lead you down the wrong path, hindering rather than enhancing your marketing efforts. Not all...
by Jeff Slater | May 5, 2024 | Interesting Brands, Marketing Advice
I buy four avocados on my weekly trip to Whole Foods every Sunday. Every. Single. Week. We keep four avocados ripening in a bowl and four in the fridge, ready for enjoying in salads or as guac. Even our Persian cat Shazmina loves mashed avocado – seriously! As a...
by Jeff Slater | Apr 28, 2024 | Foodpreneurs, Marketing Advice
A powerful tool in a marketer’s arsenal is the concept of a permission structure. But what exactly does this term entail, and how can it revolutionize how brands engage with their audience? In this post, I’ll explore this concept and its implications for food...
by Jeff Slater | Mar 31, 2024 | Marketing Advice
Do you speak corporate jargon? I bet you have been in meetings this month where someone says the following: “Let’s synergize our paradigm shifts and leverage our bandwidth to drill down and optimize our value-add. We’ll touch base and take it offline...
by Jeff Slater | Mar 17, 2024 | Marketing Advice
In the ever-evolving landscape of digital marketing, blogs remain indispensable, serving as a vital component in the marketing mix for companies across diverse industries. As a seasoned expert in branding and marketing consultancy, I’ve analyzed market trends...
by Jeff Slater | Mar 10, 2024 | Marketing Advice
Transforming Customer Experiences and Boosting Revenue and Profitability You are waiting in the rain to get into a restaurant or a club. Why isn’t there a fast pass, like they have at Disneyland, where I can pay an extra amount of money to skip the line? The...
