by Jeff Slater | Jun 23, 2024 | Advertising, Marketing Advice
The Ehrenberg-Bass Buyer Moderation Model: A Foundational Framework for Customer Acquisition As marketing professionals, understanding consumer behavior is paramount to effectively acquiring and retaining customers. One of the most influential theories in this domain...
by Courtney O'Brien | Jun 16, 2024 | Marketing Advice
During a recent conversation, I had the privilege of discussing marketing, innovation, and successful activations with a highly accomplished CMO from a billion-dollar beverage company. This individual, who had previously held executive positions at renowned...
by Jeff Slater | Jun 9, 2024 | Branding Issues, Marketing Advice
In the glittering world of Hollywood, where dreams are spun into blockbusters, and in the sleek boardrooms of Fortune 500 companies, where brands become legends, one element reigns supreme: storytelling. As a seasoned storyteller who has shaped narratives for brands...
by Jeff Slater | Jun 2, 2024 | Marketing Advice
Ten Benefits of The Trusted Advisor Board Running a small or mid-sized business can feel like navigating uncharted territory alone. As the founder, you face a constant barrage of critical decisions shaping your company’s future. The weight of this responsibility...
by Jeff Slater | May 27, 2024 | Advertising, Marketing Advice
The perpetual debate in digital marketing is the battle between the effectiveness of paid social media advertising and organic search. This is a critical topic of utmost importance for building awareness and communicating a brand’s distinctiveness. As a seasoned...
by Jeff Slater | May 19, 2024 | Branding Issues, Marketing Advice
What do marketers mean when they say, we need a brand activation? What was once a relatively straightforward exercise in promoting a product or service has now evolved into a multifaceted endeavor that demands a deep understanding of consumer behavior, emotional...
