by Jeff Slater | Mar 3, 2024 | Foodpreneurs, Marketing Advice
Mastering the Art of Logo Design for Your 2024 Food Product In the ever-evolving world of food products, a logo serves as the face of your brand, communicating your values, essence, and promise to consumers. In 1975, when my wife sold her first brownie to a...
by Jeff Slater | Feb 18, 2024 | Interesting Brands, Marketing Advice
Branding Lessons from Parachute’s Founder, Ariel Kaye Who Gives a Sheet? As entrepreneurs, we often dive headfirst into building our dreams, neglecting the crucial step of understanding our potential customers. The origin story of Parachute, a premium home goods...
by Jeff Slater | Feb 11, 2024 | Marketing Advice
You’ve decided to move on. Maybe it’s a dream opportunity, a needed change of pace, or simply an escape from a toxic environment. Whatever the reason, navigating your exit can have a lasting impact on you and your soon-to-be-former employer. While burning...
by Jeff Slater | Jan 28, 2024 | Marketing Advice
The Trusted Advisor Board – A new offering from The Marketing Sage Consultancy The Marketing Sage is introducing a new consulting service, 2024, designed for small to mid-sized businesses that could benefit from a reasonably priced advisory board. The Trusted Advisor...
by Jeff Slater | Jan 7, 2024 | Marketing Advice
Embracing Karuna: A Compassionate Word to Guide Me in 2024 I love to select a word to guide me for the coming year. For 2023, I chose sonder as my word. It means the profound feeling of realizing that everyone, including strangers passing in the street, has a life as...
by Jeff Slater | Dec 25, 2023 | Marketing Advice
Does Your Business Need a Contrarian Consultant? A contrarian is an individual who adopts a position contrary to the prevailing consensus or popular opinion. They study the category and seek out the white space and gaps. They notice how everyone zigs and thinks about...
