by Jeff Slater | Feb 10, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine having unlimited flights for one price? Think of Netflix in the air. All you can fly is an idea that is taking off in California through SurfAir. With 90 daily flights to 11 cities in California, this four-year-old upstart is disrupting air travel. If you are...
by Jeff Slater | Feb 8, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Koh Ohsedo, the founder of Blanc de Bleu Cuvee Mousseux created a very simple category of one. How could he own one specific occasion with his sparkling beverage? His target was weddings, and his approach was to focus on something blue, in your magical moment. Some...
by Jeff Slater | Feb 5, 2016 | Marketing Advice
Like you, I hear pitches from salespeople often each day. It could be a cold call or a cold email. I have no clue who is calling or why. They don’t have any background on me. Some sales calls smell like a slimy used car salesman with their slick fast talking...
by Jeff Slater | Feb 2, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
If you live in or near the Triangle region of North Carolina, join me at The Triangle Marketing Club Meeting on February 23 at 6:00 PM. This is a FREE EVENT. I’ll be speaking about Ten Simple Lessons to Market Your Brand. It is a privilege to be asked to...
by Jeff Slater | Feb 1, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Do your customers do your marketing for you? Do they have any motive to tell your story? Recently, I wrote about Bucketfeet, a company who has built their marketing story into every pair of sneakers they sell. A community of artists creates the design and those chosen...
by Jeff Slater | Jan 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Did you know that McDonald’s buys 5% of all the eggs produced in the United States? Considering that they sell so many McMuffins, you would think that they would have listened to their customers who for years ask them to extend the hours of breakfast at their stores....
