by Jeff Slater | Jul 15, 2016 | Marketing Advice
Imagine pitching an investor a business that you are trying to sell. Instead of starting off with all the reasons the business will have “hockey stick” growth, imagine starting with a slide that list five reasons this business isn’t going to succeed. Catches you off...
by Jeff Slater | Jul 13, 2016 | Marketing Advice
You get assigned to create a marketing plan for your company’s new product launch. What is the best process to follow toward success? The following is the advice I often give clients. Creating a Marketing Plan Identify the stakeholders. Who is going to have...
by Jeff Slater | Jul 11, 2016 | Marketing Advice
Brands often need new momentum in a different direction. They get stuck in a business that made sense ten years ago (or ten minutes ago). How do you shift the energy forward toward a new destination and head down a different fork in the road? I’m fond of the word...
by Jeff Slater | Jul 8, 2016 | Marketing Advice
I expected easy. It wasn’t. It should have been easy to take your work phone number with you when you leave a company. But Verizon decided to make it complicated. Let me tell you a brief story and share a marketing lesson. As many of you know, my last day at...
by Jeff Slater | Jul 6, 2016 | Marketing Advice
I needed to replenish my supply of Bayer Aspirin. I walked into my local Walgreen Pharmacy anxious to walk out quickly. In the aisle labeled pain reliever was a wall of more than 2,500 products. Blue packages, red packets, multi-colored packages and everything in...
by Jeff Slater | Jul 4, 2016 | Marketing Advice
I went to Best Buy to buy a new Dell laptop. I have used a Dell for the last ten years at work. I didn’t have any other brand in mind when I walked in the store. I needed this for my new marketing consulting business and I needed it that day. I didn’t want to wait to...
