by Jeff Slater | Aug 19, 2016 | Marketing Advice, Personal Stories
A client was struggling with a problem. She kept hearing her SAAS (software as a service) customers complaining about problems. She knew how to fix the problems, but her senior leadership was unwilling to listen to her explanation of the root cause. Management...
by Jeff Slater | Aug 17, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
When a business is started, you want to get people to talk about you and amplify your message. Encouraging word of mouth is difficult because there are just so many products and services competing for attention. But what happens when you switch your focus from selling...
by Jeff Slater | Aug 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Imagine a small, independent Los Angeles-based grocery store trying to compete with the big supermarkets. The chains buy products cheaper than a single store can sell them to customers. You know how this story will end. After his elderly parents couldn’t run the...
by Jeff Slater | Aug 12, 2016 | Marketing Advice
Did you know that only 7% of word of mouth marketing happens online? The rest occurs in your office when your colleagues mention a new restaurant she ate at last weekend. It happens at your kid’s soccer match when your son’s friend tells him about a new video game he...
by Jeff Slater | Aug 10, 2016 | Marketing Advice
Lately, I have had several prospective clients ask me a simple question. What is it you do? They knew they need help with their business so they started a conversation with me to learn how my experiences could be helpful to them. I used the following simple example....
by Jeff Slater | Aug 8, 2016 | Marketing Advice
Enterprise is a car company that rents cars. Period. End of sentence. Got it? After all, their name is Enterprise Rent A Car. Except, Enterprise does a lot more. Surprised? Their new ads featuring Joel McHale tells a crisp, clear story about the many ways they serve...
