by Jeff Slater | Apr 19, 2017 | Marketing Advice
Have you tried to buy appliances recently? If you are in the market for a high-end oven, refrigerator or fancy shower, you might find the traditional experience from a big box store frustrating. Stores like Home Depot and Best Buy sell basic appliances, but a new...
by Jeff Slater | Apr 17, 2017 | Marketing Advice
This week proved to be a teachable moment in public relations from Oscar Munoz, the CEO from United. Even though United works with Edelman, the world’s largest PR firm on retainer, Oscar still acted like a grouch and just kept digging himself into a hole. Simply put,...
by Jeff Slater | Apr 14, 2017 | Branding Issues, Marketing Advice
I don’t know anything about hockey. In fact, I went to a game as a guest last week and had a hard time figuring out who was the home team. But I do know who Wayne Gretzky is and that he famously said, in response to the question, why do you score so many goals, I...
by Jeff Slater | Apr 12, 2017 | Marketing Advice, Marketing People
A student from NC State asked me for some advice about becoming a marketing professional. We talk about my career and the twists and turns I experienced. When I learned that this rising senior had a summer marketing intern program at an insurance company, I gave him...
by Jeff Slater | Apr 10, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
It is so easy to be disappointed by a brand’s inconsistent behavior. Their ads say one thing but your experience is the opposite. But I notice when someone cares about their brand. How closely are you paying attention? Trust, promises, and details matter. Trust,...
by Jeff Slater | Apr 7, 2017 | Marketing Advice
I heard a conversation on a podcast that is worth sharing about how businesses need to keep asking the right questions. In order to move past competitors, often businesses need to be solving a different problem. Here is an example. Rand McNally was a juggernaut in...
