by Jeff Slater | Mar 29, 2017 | Advertising, Branding Issues, Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age, and other trade publications in 1970 were when Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
by Jeff Slater | Mar 27, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing People
When John Willard Marriot started his business with his wife Alice in 1927, they sold frosted mugs of root beer. It was summertime and hot in Washington, D.C. They added food, and for thirty years they ran a series of restaurants. The Marriott’s didn’t open...
by Jeff Slater | Mar 24, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
I recently wrote about two food products that intrigued me – Halo Top Ice Cream and Beyond Meat. Their stories caught my attention, and they both had approaches to marketing that offered distinctively different promise. Since I hadn’t tried either product, I felt like...
by Jeff Slater | Mar 22, 2017 | Marketing Advice, Marketing People, Personal Stories
This past week, I got to speak at NC State to 350 students. The class was an Introduction To Marketing, and it was a real privilege and pleasure to share my Ten Simple Lessons about Marketing presentation. After the class, about a dozen students came up to the front...
by Jeff Slater | Mar 20, 2017 | Marketing Advice
I had lunch with a colleague who was considering starting a new business. As we talked about his idea, I offered him one simple piece of advice involving two-steps. It may apply to you if you are considering a starting a new business. The One Page Summary There is...
by Jeff Slater | Mar 15, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Stop thinking like a business man/women/person. Instead, find wonder and excitement in how you solve problems and make your customers or clients happy. If you can break through the clutter with a surprise that directly connects to your message, you can get a big wow....
