by Jeff Slater | May 17, 2017 | Marketing Advice, Marketing Start Ups
I feel like a broken record. I’m always advising start-ups not to worry about scale. I remind new entrepreneurs that scale isn’t a BIG issue in the beginning of a new venture. The secret is to find just ten people who will love your product and want to buy it...
by Jeff Slater | May 15, 2017 | Branding Issues, Marketing Advice
How can you get more customers who want to buy from you? It starts with having a deep and thoughtful look at your current base of customers by an outsider. What behavior, actions and attitudes can you understand about them? Do you know the motive behind what they do?...
by Jeff Slater | May 12, 2017 | Marketing Advice, Personal Stories
I love video. They are so powerful at communicating a simple message that it is surprising to me that more businesses don’t invest more in using them to tell their story. When done well, they can consistently communicate a brand message or to explain what a company...
by Jeff Slater | May 10, 2017 | Marketing Advice
Most people haven’t a clue what the marketing department does. • Run ads • Make brochures • Make websites • Spend money • Eat at fancy restaurants It has been my experience that most businesses understand most job functions and departments better than they understand...
by Jeff Slater | May 8, 2017 | Branding Issues, Marketing Advice
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
by Jeff Slater | May 5, 2017 | Branding Issues, Marketing Advice, Personal Stories
I guess I’m a dream builder who loves a challenge. Over thirty years, I have helped to name products that were formerly commodities that needed a creative brand that told a story. A toy can’t be called pieces of foam to build a pirate ship. It needs a name...
