by Jeff Slater | Apr 24, 2017 | Marketing Advice
I am an avid listener to podcasts. They are wonderful company when I’m out walking and trying to make my 10,000 step goal for the day. Whether it is about politics, marketing or mindfulness, podcasts are a great way to listen, learn and laugh. An interesting...
by Jeff Slater | Apr 21, 2017 | Marketing Advice
In my Instagram stream, I noticed some sponsored ads by Kozy Shack, a brand of rice pudding. If I had to guess, I last bought packaged rice pudding never. It isn’t in my consciousness of things to buy for dessert. And, if I wanted rice pudding, I’d make it myself. But...
by Jeff Slater | Apr 19, 2017 | Marketing Advice
Have you tried to buy appliances recently? If you are in the market for a high-end oven, refrigerator or fancy shower, you might find the traditional experience from a big box store frustrating. Stores like Home Depot and Best Buy sell basic appliances, but a new...
by Jeff Slater | Apr 17, 2017 | Marketing Advice
This week proved to be a teachable moment in public relations from Oscar Munoz, the CEO from United. Even though United works with Edelman, the world’s largest PR firm on retainer, Oscar still acted like a grouch and just kept digging himself into a hole. Simply put,...
by Jeff Slater | Apr 14, 2017 | Branding Issues, Marketing Advice
I don’t know anything about hockey. In fact, I went to a game as a guest last week and had a hard time figuring out who was the home team. But I do know who Wayne Gretzky is and that he famously said, in response to the question, why do you score so many goals, I...
by Jeff Slater | Apr 12, 2017 | Marketing Advice, Marketing People
A student from NC State asked me for some advice about becoming a marketing professional. We talk about my career and the twists and turns I experienced. When I learned that this rising senior had a summer marketing intern program at an insurance company, I gave him...
