by Jeff Slater | Jun 2, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
I don’t like stupid websites mistakes that make my life difficult. If I arrive at a site after a search, I’ll bounce in an instant if I can’t find what I am looking for in a flash. Imagine asking a simple question and getting an encyclopedia of details. A website...
by Jeff Slater | May 31, 2017 | Marketing Advice, Marketing Start Ups
There are so many reasons why starting a business is difficult for everyone. Lack of capital Lack of imagination Lack of persistence Lack of focus Lack of a good idea Lack of discipline Lack of luck This list could go on forever. But in my experience, the hardest part...
by Jeff Slater | May 26, 2017 | Marketing Advice, Marketing Start Ups
This is the story of Go Go Grandparent —When Justin Boogaard was living with his grandmother, she noticed how easily he could call for an Uber when he needed to go somewhere. He tried to show her how to use an app on an iPhone but she just couldn’t understand...
by Jeff Slater | May 24, 2017 | Marketing Advice, Marketing Books
Of all the valuable advice, I received in the last thirty years in marketing; the single greatest insight was how important it is to nurture, maintain and build your network. If you aren’t reaching out to people every week that you know on LinkedIn or similar contact...
by Jeff Slater | May 22, 2017 | Marketing Advice, Personal Stories
My mom turns 90 today, May 22, 2017. She was born in Philadelphia in 1927, the same day that Lindbergh landed in Paris. If you have thirty seconds, would you send a Happy Birthday email to wish to her at bea.slater@gmail.com? Yes, she uses email, has an Instagram...
by Jeff Slater | May 19, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
Did you know that when I first joined my last employer in 2005, I sat through meeting after meeting jotting down notes under the heading; I didn’t know that. The list kept growing and growing over a few months, and I was surprised to learn that we weren’t sharing some...
