by Jeff Slater | Jun 16, 2017 | Marketing Advice
Last year I consulted with a food startup who had an interesting product idea that they thought would turn the industry upside down. For confidential reasons, I can’t share too much. But I can tell you… They had figured out how to manufacture the product...
by Jeff Slater | Jun 14, 2017 | Marketing Advice, Marketing People
When you glance at a magnificent vista with a wide-angle lens on your camera, you see mountains, lakes, forests and blue sky. When you glance at the same magnificent vista with a telephoto lens, you might only notice the leaves on the tree. Marketers need to strap on...
by Jeff Slater | Jun 12, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I have been fortunate to have worked with some extraordinary entrepreneurs in my career. Some were short-term projects like working with Ben Cohen from Ben & Jerry’s when we made a Rachel’s Brownies Ice Cream together. Another was with digital...
by Jeff Slater | Jun 9, 2017 | Marketing Advice, Marketing Books
It was a wet, rainy day in Omaha when I was part of a team going in to pitch the CEO of ConAgra Foods to buy David’s Sunflower Seeds business. At the time, I was the VP of Marketing for GoodMark Foods, the folks who made Slim Jims and other snack foods. We were a...
by Jeff Slater | Jun 7, 2017 | Marketing Advice, Marketing Start Ups
A former colleague asked me if we could have lunch so he could pick my brain about marketing his new business. Since I got to eat at Boondini’s, my favorite Raleigh sandwich joint, how could I resist? (Get the half chicken salad sandwich on toasted sunflower seed...
by Jeff Slater | Jun 5, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Oh, joy, another coffee brand. But this is not just another coffee brand. The owner was smart to create a brand position that requires him to filter his marketing (and his coffee) by making the powerful promise that Death Wish Coffee is the world’s strongest coffee. ...
