by Jeff Slater | Feb 27, 2018 | Marketing Advice
In the consulting world, I do a lot of discovery interviews with employees who work at companies to try and peel back the layers of the onion. My technique is structured to allow me to help me draw a picture of the situation and how a refreshed approach may help....
by Jeff Slater | Feb 25, 2018 | Marketing Advice, Marketing Books, Marketing People
In a recent interview, David Horsager, CEO from The Trust Edge Leadership Institute spoke about a survey conducted with 6,000 employees across different businesses and countries. Why are some leaders able to steer their team in the right direction with a steady hand...
by Jeff Slater | Feb 22, 2018 | Marketing Advice, Marketing People
In a podcast called Convince & Concert with Jay Baer about Social Media called Social Pros, there was a fascinating conversation with Joey Coleman, Chief Experience Composer at Design Symphony. Joey runs a consulting firm focused on customer retention. In the...
by Jeff Slater | Feb 20, 2018 | Interesting Brands, Marketing Advice, Marketing People
There is only one valid definition of business purpose: to create a customer… Because it is its purpose to create a customer, any business enterprise has two — and only these two—basic functions: marketing and innovation… Peter Drucker, Legendary Management...
by Jeff Slater | Feb 18, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1970, my father told me that I needed to get a job to help pay for gas and insurance on my new car. I planned to buy a car with my bar mitzvah money. In his understated way, Dad was trying to teach me a lesson about appreciating the value of money, hard work and...
by Jeff Slater | Feb 15, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
Marketing professionals look in the mirror and have reflections filled with angst over their competition. They watch with great anticipation to see what they will do next, how they respond to market changes and they get obsessed about how they price their products. Of...
