by Jeff Slater | Jan 18, 2018 | Marketing Advice, Marketing Books, Personal Stories
James Altucher is a writer, podcaster, and wonderfully strange entrepreneur. I read his books, listen to his podcast, and he makes me think about a lot of stuff related to business, marketing, and life. There are two words that sum up his philosophy, choose yourself....
by Jeff Slater | Jan 16, 2018 | Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
Imagine getting on a scale that can’t tell you how much you weigh. Dan Ariely, Duke Professor, and Behavioral Scientist have come up with a product that changes how people manage their weight by completely altering the idea of a scale. Using a smart algorithm based on...
by Jeff Slater | Jan 14, 2018 | Marketing Advice, Marketing Start Ups
A guest post about segmentation from Anna Kayfitz, CEO of StrategicDB. How A Staircase Railings Manufacturing Company Used Segmentation to Drive Sales Up and Cost Down No one would think that segmentation analysis of the sales data of a Staircase Railings...
by Jeff Slater | Jan 11, 2018 | Marketing Advice, Marketing Books, Marketing Start Ups
I know, this sounds like monkey business. In a way, it is. As consumers, we all have excuses to say no to a new product or service. It is too expensive, risky or complicated. They make me give them my credit card and fill out a complicated form. Or, I don’t want to...
by Jeff Slater | Jan 9, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
My wife and I love blueberries, especially when they are big, fat and plump. We can’t get enough of them all year long. We especially love the Gold Cup brand blueberries that connect to us emotionally with little ‘fortune cookie-like’ saying on the outside of the box....
by Jeff Slater | Jan 7, 2018 | Branding Issues, Marketing Advice
Backstory telling is a new lens on storytelling according to Rohit Bhargava’s new book Non-Obvious Trends for 2018. When you go back to a brand’s origin story, you can reconnect the brand to its roots and brew interest. Marketing today is different from the past....
