by Jeff Slater | Feb 1, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
As the winery executive walked down the Unified tradeshow aisle, she stopped, looked at a banner sign with a headline and declared, “that’s my problem.” The sign said, BREAK YOUR EXCEL HABIT. My client, Business Impact from Chapel Hill, NC consists of a team of data...
by Jeff Slater | Jan 30, 2018 | Branding Issues, Marketing Advice, Marketing People, Marketing Start Ups
Brands that soar tend to be eliminators. They get rid of one big thing in the category. Great brands remove something everyone expects from an experience. Ikea is the furniture store that doesn’t sell you assembled furniture. You do that work yourself. Carroll’s...
by Jeff Slater | Jan 28, 2018 | Marketing Advice, Marketing People
The meeting with a new client went very well until I asked a difficult question. Why does your customer buy from you? Why you and not someone else? Do you understand their motivation? The team assembled gave me several reasons, but none of them felt authentic. They...
by Jeff Slater | Jan 25, 2018 | Branding Issues, Marketing Advice, Marketing People
Wait, what? Yes, the good old fashion telephone is the most consequential tool for most marketers. It is ignored and left out of most marketing plans. Why aren’t outbound phone calls by you or your team part of your plans? (I’m not talking about telemarketing)....
by Jeff Slater | Jan 23, 2018 | Branding Issues, Marketing Advice
What is brand awareness? If I mention a brand name (product or company), you should immediately conjure up images of who they are, what they sell and an image about the company. A well-defined brand like Disney or Starbucks is easy to understand because of how deep...
by Jeff Slater | Jan 21, 2018 | Marketing Advice
Lists are very popular on blogs and social media. They are easy information snacks on topics. Here is my list of nine easy steps to help you become a failure at marketing. Expect immediate results. I don’t understand people who think that they can buy a pound of...
