by Jeff Slater | Aug 21, 2018 | Branding Issues, Marketing Advice, Personal Stories
One of my favorite assignments is to name stuff. At The Marketing Sage, I get to name companies, brands, new products, technologies, events, promotions, and taglines. Some people play video games, tennis, or do Sudoku or solve a Rubik’s cube; I like the name...
by Jeff Slater | Aug 19, 2018 | Foodpreneurs, Marketing Advice
In 2012, there were more than 2,000 brands of energy bars on the market. So, Peter Rahal and his childhood friend, Jared Smith decided to market energy bars. But Peter, who is dyslexic and is a self-admitted D student, had a critically important insight about the...
by Jeff Slater | Aug 16, 2018 | Marketing Advice
In consulting with new clients, I often hear them ask me what the return on investment will be for my recommended marketing approach. Of course, this is a reasonable question, but I like to ask them how they calculate the return on investment for other activities like...
by Jeff Slater | Aug 14, 2018 | Marketing Advice, Personal Stories
When you spend money on marketing activities, your goal is to gain someone’s attention. You want to share information about a new product or service. Whatever the tactic, you are communicating about the problem that you can solve. But how can you stand out from the...
by Jeff Slater | Aug 12, 2018 | Marketing Advice, Marketing People, Marketing Start Ups
When I first learned about a company selling wine condoms, I wondered who needs a condom soaked or scented in wine? And what would the alcohol do to the product? But as I read further about this startup, I realized that this company had come up with a novel method to...
by Jeff Slater | Aug 9, 2018 | Marketing Advice
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
