by Jeff Slater | Oct 4, 2018 | Marketing Advice
When the leaves start to fall off the trees, it is time to begin developing marketing plans for the coming year. I think I have spent every October during the last thirty years, creating a marketing plan for the coming year to help sell brownies, meat snacks,...
by Jeff Slater | Oct 2, 2018 | Marketing Advice, Personal Stories
A friend asked me recently why I blog? She said you had written almost 1,000 posts since you started and I’m wondering what’s it for? It has got to take a lot of your time, and I don’t understand how you monetize this effort. Why do it if you aren’t getting paid? I...
by Jeff Slater | Sep 30, 2018 | Foodpreneurs, Marketing Advice
James Rogers believes in abundance and Apeel. According to food scientists, half of all food grown ends up in a landfill. That’s just wrong. Pressure is mounting to determine how to efficiently feed the world through alternatives to using more land, energy, and water...
by Jeff Slater | Sep 27, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Suddenly we are reading the obituary of the plastic straw. RIP. As a single-use plastic product, a focus on this seemingly innocuous product came from a viral 2015 Olive Ridley sea turtle with a plastic straw stuck in its nose. Coupled with the “Strawless in Seattle”...
by Jeff Slater | Sep 25, 2018 | Marketing Advice, Marketing Start Ups
Change collides with resistance at most businesses. That’s why incremental marketing thinking is helpful. When you want to move your organization from an analog/paper approach to a one that is digitally transformed, that’s a lot of heavy lifting. Managers get...
by Jeff Slater | Sep 23, 2018 | Branding Issues, Marketing Advice, Marketing People
In a remarkable podcast with Krista Tippett and Seth Godin, Krista read from one of Seth’s blog posts about the questions to ask before you start a new venture. There are some magical marketing lessons in these questions that they discussed. Four questions worth...
