by Jeff Slater | Dec 2, 2018 | Advertising, Branding Issues, Marketing Advice
A friend who works for a West Coast organic beverage company recently lost her senior marketing position because the organization felt she was doing too much branding and not enough marketing. When she shared her story with me, it made me wonder how often these...
by Jeff Slater | Nov 29, 2018 | Marketing Advice, Marketing People
There are seven habits I observe about the marketing professionals I admire. After recently rereading Steve Covey’s work on seven habits of highly effective people, I looked at his list from a marketer’s perspective. This list isn’t exhaustive, just...
by Jeff Slater | Nov 27, 2018 | Marketing Advice
Every marketer who works on a brand needs to understand the brand’s voice. A brand voice is the words, tone, and personality communicated. It helps a marketer consistently tell a story. Whether you are speaking on a conference call, writing a blog post, sending an...
by Jeff Slater | Nov 25, 2018 | Branding Issues, Marketing Advice, Marketing Books
Whatever you are marketing, you are trying to get someone’s ATTENTION. Whether you run an ad on TV, send an email or show up in person to a customer’s office, your goal is to get someone to pay attention to you. As a marketer, attention is the first square on your...
by Jeff Slater | Nov 22, 2018 | Marketing Advice, Marketing Books, Personal Stories
I had coffee with a new friend I made this past year. He recently introduced me to Raleigh’s A Place at The Table, that was featured on the Today Show this week. Before leaving home, I scanned my bookshelf to see if I had a book that he needed to read. One book,...
by Jeff Slater | Nov 20, 2018 | Branding Issues, Marketing Advice
You can always find a product or service for less. Lowering prices is easy, it just isn’t a lasting strategy. If you are building a business and want to sustain margins, segmenting the market is a smart place to start. When you can add value, it can be a winning...
