by Jeff Slater | Dec 16, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
In the last few days, I heard two people talking about the rebranding of Dunkin Donuts. One is a super smart Senior Vice President, Strategy and Marketing at Edison Research and the other is my 91-year-old Mom, Bea. Dunkin’ Donuts decided to drop the word donuts from...
by Jeff Slater | Dec 13, 2018 | Foodpreneurs, Marketing Advice, Personal Stories
How have you built happiness into your customer’s experience with your product, service or company? When customers have a delightful experience, they share. When they share, your customers become part of your marketing department to help spread the word. A happiness...
by Jeff Slater | Dec 11, 2018 | Marketing Advice, Marketing Books
Strategist needs to think beyond the new product idea. They need to consider how innovation in their business model can have a disruptive impact in their industry. How could you turn your industry upside down by challenging something that is core to what everyone...
by Jeff Slater | Dec 9, 2018 | Foodpreneurs, Marketing Advice, Personal Stories
Every conference and symposium include a panel discussion to get experts to weigh in on issues that are top of mind. Last Wednesday, my daughter Fanny was asked to moderate a panel at Duke’s Fuqua School of Business on The Future of Protein at FoodCon. It is a joint...
by Jeff Slater | Dec 6, 2018 | Marketing Advice
Imagine the scene. Someone organizes a meeting with a well-planned agenda. You have the right senior leaders of the company in the room. The topic is of high importance and comes during a particularly hectic and stressful week. You want the meeting to produce a clear...
by Jeff Slater | Dec 4, 2018 | Marketing Advice, Personal Stories
I stopped using to do lists about seven million years ago. Instead, I schedule work and personal activities on my calendar. From a time, management perspective, if the task is worth doing, it is worth blocking time to get it done. Whether it is for work or personal, a...
