by Jeff Slater | Nov 6, 2018 | Marketing Advice, Personal Stories
When the young couple looked at the choices of new TV’s at a big box store, I could see they were overwhelmed. They stood still, shaking their heads, clearly confused. They kept walking back and forth reading labels, checking out the pricing and trying to decipher...
by Jeff Slater | Nov 4, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
I’m sorry to break the news to you but average is over. Average products and services are slipping into oblivion. You probably didn’t notice because no one talks about dullness. An average business has no chance to sustain itself if they are so...
by Jeff Slater | Nov 1, 2018 | Marketing Advice, Personal Stories
Marketing Karma – The Morning In the morning, I spent an hour helping someone I never met, didn’t know but was referred to me by a friend. I had the time and was happy to listen to her job search challenges being new to the greater Raleigh area. She recently...
by Jeff Slater | Oct 30, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
My friend Mike Schall asked me if I had heard of Ahimi®, a plant-based substitute for Ahi tuna. He knows how much I love sushi-grade Ahi and I know that Mike has a passion for all things plant-based. Coincidentally, my daughter Fanny’s recent TV appearance on Cooking...
by Jeff Slater | Oct 28, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
When I clicked on the video link in the email from my friends at Wente Vineyards, I was happily stunned. It is unusual to see world-class marketing coming from the wine industry but knowing the Wente brand’s culture and the team behind this work; I shouldn’t have been...
by Jeff Slater | Oct 25, 2018 | Marketing Advice, Personal Stories
Poshmark: Community + Commerce Imagine digitizing your closet and putting select items up for sale that you never use. Poshmark is an online marketplace, primarily for women who are looking to purchase well-known brands but don’t want to pay retail prices or shop at...
