by Jeff Slater | Jan 8, 2019 | Marketing Advice, Marketing Start Ups
An email popped up in my inbox yesterday from a friend who is starting a new business. She was so excited about the prospects of using her expertise to help create value in a specific industry with her services. She came up with a cool website with hip graphics and a...
by Jeff Slater | Jan 6, 2019 | Marketing Advice
When leading a brainstorming session, you can move the conversation in two directions – convergent or divergent. DIVERGENT THINKING: The divergent session allows you to be more open-ended, with fewer restrictions, constraints, and limitations. This type of...
by Jeff Slater | Jan 3, 2019 | Marketing Advice, Marketing Start Ups
Whether you are cutting up an onion or knocking down a tree, the best advice is the same. Spend most of your time sharpening your tool. Marketing strategy is about tool sharpening. You want crisp, clear, cutting-edge clarity to make sure that every action you take is...
by Jeff Slater | Jan 1, 2019 | Marketing Advice
The new CEO wandered around the office. He was handing out a card to every associate. On it, it says, “This card entitles the bearer to take a calculated risk. I want you to go out on a limb and try something that isn’t safe or easy. Make it a small test of the idea,...
by Jeff Slater | Dec 27, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
KFC came out with a hilarious prank this week. It illustrates something I write about often. Have fun with your marketing and make people smile. No, I don’t want to buy a log for my fireplace that smells like KFC, but I have shared this graphic with so many people...
by Jeff Slater | Dec 23, 2018 | Marketing Advice, Personal Stories
December is that time of year for putting together a list of short, sage pieces of advice on marketing, life and the things I have learned on my journey. These 19 tips have helped me in my business career and my personal life. My only wish is that one tiny...
