by Jeff Slater | Apr 14, 2019 | Marketing Advice, Personal Stories
I don’t like to procrastinate even though the word later is in my last name. So, I decided to get my Real ID from the North Carolina DMV way ahead of the deadline. A Real ID is the new form of driver license that will be required to board a plane in late in 2020. To...
by Jeff Slater | Apr 11, 2019 | Marketing Advice, Marketing People
The successful marketer is helping a narrow and specific community to achieve their goals. He isn’t trying to save the world but is trying to help one person make something happen by painting one picture. He is visualizing a future state with bright and vibrant...
by Jeff Slater | Apr 9, 2019 | Marketing Advice, Marketing Start Ups
I’m working on a project to help a client start a new B2C business. The category is new to me so I am knee-deep in market research. I’m learning critical lessons each day about an industry that I know little about and am researching with my eyes wide open. I’m...
by Jeff Slater | Apr 7, 2019 | Marketing Advice, Marketing Start Ups
This is a guest post by Lucy Reed from Gigmine. You can create a beautiful e-commerce store with a fantastic product, but without customers, your business will fail. That’s why no matter what type of e-commerce store you run, your shoppers need to be your top...
by Jeff Slater | Apr 4, 2019 | Marketing Advice
A design engineer I know works with companies to help them prototype new products. She always tries to understand the challenge from the most human and emotional perspective before she does any concept drawing. Her question to her clients is simple: What is the...
by Jeff Slater | Apr 2, 2019 | Marketing Advice
What expectations do you set for your marketing activities? I always revert to a gardening metaphor because it is easy to communicate and helps explains how marketing works. If your brand has been undermarketed for years, will a few campaigns bring in revenue in...
