by Jeff Slater | May 23, 2019 | Marketing Advice
A fulcrum is a point on which a lever rests or is supported and on which it pivots. When you try something new, you are balancing between risk and reward. At the center, the fulcrum is the pivot point in either direction. I find it odd when I hear about companies that...
by Jeff Slater | May 21, 2019 | Marketing Advice
After you complete the marketing lead generation work, and the sales team has brought in new business, how will these new clients be treated? What will you do to make them feel special, wanted, and valued? How will you delight them? Do you have a plan to make them...
by Jeff Slater | May 19, 2019 | Marketing Advice
How effective is your company or team at making decisions? My friend Marco taught me many things, including the idea of a RACI chart to help you determine how to make decisions within an organization. I enjoy having clear processes in place to make work easier for...
by Jeff Slater | May 16, 2019 | Marketing Advice
Occasionally I’ll hear from a reader who wants me to evaluate how they are marketing their business by reviewing their communications, positioning and messaging. A few weeks ago, I had to deliver the news to Nick, a new client that his marketing was BORING. I didn’t...
by Jeff Slater | May 14, 2019 | Marketing Advice
Rapid prototyping of an idea always intrigued me. Whether it was a new product, a service or a concept – how can I make the design idea in my head, something that you could hold in your hand? What are the ways that you can help others see your vision? Prototyping a...
by Jeff Slater | May 9, 2019 | Marketing Advice, Marketing People
As Chief Listening Officer for my marketing company, my job is to pay attention. I don’t like to be busy taking notes during important meetings and trying to summarize action items or next steps. I want to practice what I call aggressive listening. But, like most of...
