by Jeff Slater | Apr 28, 2019 | Marketing Advice, Personal Stories
Watching Brene Brown’s Netflix special about shame and vulnerability got me thinking about business leadership from her framework and analysis. She is talented, witty and insightful as well as refreshingly honest and genuine. Her work involves removing the mask that...
by Jeff Slater | Apr 25, 2019 | Marketing Advice
Does this sound familiar? There is a person in your organization who is brilliant. They always have great ideas, bring in tons of new business and seems so valuable. Everyone believes the organization could never get along with them. Unfortunately, they are also a...
by Jeff Slater | Apr 23, 2019 | Branding Issues, Marketing Advice, Marketing People
The role of a marketer is to be a translator. To help tell the story woven in the day-to-day activities of a company. Marketing translators help express in plain English, overly technical information. It takes features and communicates the implied benefits. Within...
by Jeff Slater | Apr 21, 2019 | Marketing Advice, Personal Stories
If you are searching for a new job, you are marketing a product called YOU. I received many inquiries from people asking my advice about job searches. Friends and acquaintances recognize that when they are searching for a job, they need to improve how they market...
by Jeff Slater | Apr 18, 2019 | Marketing Advice, Marketing Start Ups
The MVP or minimal viable product is a term coined by Eric Ries in The Lean Startup. But the notion of a minimal viable audience belongs to Seth Godin. He uses it to remind marketers how important it is to create a product for a specific group of people who share a...
by Jeff Slater | Apr 16, 2019 | Marketing Advice, Personal Stories
I got a call from a friend who lives in the Pacific North West. She worked in a senior marketing position for a mid-tier company and moved there about five years ago. When we spoke, she asked me for my advice. What do I do if the CEO sucks the energy out of business?...
