by Jeff Slater | May 14, 2019 | Marketing Advice
Rapid prototyping of an idea always intrigued me. Whether it was a new product, a service or a concept – how can I make the design idea in my head, something that you could hold in your hand? What are the ways that you can help others see your vision? Prototyping a...
by Jeff Slater | May 9, 2019 | Marketing Advice, Marketing People
As Chief Listening Officer for my marketing company, my job is to pay attention. I don’t like to be busy taking notes during important meetings and trying to summarize action items or next steps. I want to practice what I call aggressive listening. But, like most of...
by Jeff Slater | May 7, 2019 | Marketing Advice, Marketing Start Ups
What attracts potential clients to your front door or website? How do you pull people toward you with valuable information that helps them do their job, succeed in their mission or make their dreams come true? Magnets are the tactics that make up the mix of marketing...
by Jeff Slater | May 5, 2019 | Marketing Advice
Sitting in conference rooms is mind-numbing. Have you ever participated in a walking meeting? Over the last three months, I attended a handful of these walking meetings with clients and prospects. Here is what I love about this approach to connecting. Movement – when...
by Jeff Slater | May 2, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
During my career, I have launched many brands, products, and even a few companies. Some patterns emerge with each of those experiences. I have learned some powerful lessons. This list of nine reasons why your product will fail is not complete but should help frame the...
by Jeff Slater | Apr 30, 2019 | Marketing Advice, Marketing People, Personal Stories
Have you been watching the incredible James Holzhauer on Jeopardy? He is a professional gambler and has won over a million dollars including all of the top single-day amounts for one game. I think his one-day record is $130K. During the interviews, he talked about a...
