by Jeff Slater | Apr 18, 2016 | Interesting Brands, Marketing Advice
A logo is the iconic, visual shorthand for your brand. It encapsulates the essence of your brand promise in an image. But what happens when that image no longer represents where your brand is going in the future? What is the best way to make a transition from logo A...
by Jeff Slater | Apr 15, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Traditionally, hairdressers have either owned their salon or worked as an employee where they hand over half their earnings to the Owner. Salons by JC is an innovative approach that is disrupting the business model. In 1997, Jack Griffey and Cecil Miller began their...
by Jeff Slater | Apr 1, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
How can you compete with a dozen different egg brands that fill the refrigerated shelves? What are the marketing methods a small business used to crack this market? My local grocer has nine brands that each sells three or four different products making the egg case a...
by Jeff Slater | Mar 30, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
I get questions from readers who are struggling to understand marketing. Many of those new to the profession, assume that there are a set of rules that if you follow them, will lead to marketing success. Tell me the rule of thumb on how much a brand should spend on...
by Jeff Slater | Mar 28, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Where does a brand live? In the old school analog world, it was created and promoted by marketing people who shouted at you with advertising. They may have decided for you what you would experience, what you might feel and even, how you should behave. The marketers...
by Jeff Slater | Mar 25, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Suze Yalof Schwartz was stressed. She worked with high fashion publications like VOGUE and Marie Claire. She felt as if she couldn’t be present in her day. She was running and checking off “to do” boxes. At the end of her day, she was exhausted and disconnected from...
