by Jeff Slater | Apr 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
No one enjoys renting a tuxedo for a special occasion. I think this is a universal truth. In 2013, Andrew Blackmon and Patrick Coyne, longtime friends who, while preparing for Andrew’s wedding in 2011, saw an opportunity to offer men an alternative to traditional...
by Jeff Slater | Apr 20, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine having immediate access to a therapist via text? Breakups, job stress, family matters — all happen on their own schedules. What if therapy was uberized? Many folks don’t have easy access to therapy. It is a complicated process whereby you have to find a...
by Jeff Slater | Apr 18, 2016 | Interesting Brands, Marketing Advice
A logo is the iconic, visual shorthand for your brand. It encapsulates the essence of your brand promise in an image. But what happens when that image no longer represents where your brand is going in the future? What is the best way to make a transition from logo A...
by Jeff Slater | Apr 15, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Traditionally, hairdressers have either owned their salon or worked as an employee where they hand over half their earnings to the Owner. Salons by JC is an innovative approach that is disrupting the business model. In 1997, Jack Griffey and Cecil Miller began their...
by Jeff Slater | Apr 1, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
How can you compete with a dozen different egg brands that fill the refrigerated shelves? What are the marketing methods a small business used to crack this market? My local grocer has nine brands that each sells three or four different products making the egg case a...
by Jeff Slater | Mar 30, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
I get questions from readers who are struggling to understand marketing. Many of those new to the profession, assume that there are a set of rules that if you follow them, will lead to marketing success. Tell me the rule of thumb on how much a brand should spend on...
