by Jeff Slater | Jan 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice
There is power in referrals. If you aren’t creating incentives for satisfied customers to help you, you are missing out on a significant opportunity. Erin Condren markets artistic day planners that sell online at Erin Condren Planners. She realized the power of...
by Jeff Slater | Dec 30, 2016 | Interesting Brands, Marketing Advice, Marketing People
Over the last few years, I have written over 700 blog posts covering many marketing topics. I learn by writing and researching all types of businesses and find inspiration in many places. Blogs can be like marketing gifts, especially when they are wrapped with a bow....
by Jeff Slater | Dec 21, 2016 | Interesting Brands, Marketing Advice, Marketing People
In 2003, two Australian mates, Travis Garone and Luke Slattery were having a quiet beer in a pub and started to comment on fashion trends. Where have all the mustaches gone, they wondered? Inspired by a friend’s mother who was doing a fundraiser for breast cancer,...
by Jeff Slater | Dec 14, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
There are hundreds of companies that sell scented candles for the home. But only one gives you a ring with each candle, and a chance to win a $5,000 diamond ring! Diamond Candle is one of those brilliantly simple marketing ideas that can teach you a powerful lesson....
by Jeff Slater | Dec 12, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
When a business or a marketing team is limited by resources or time, that is when they must use your superpowers. They must think inside the cupcake box. Constraints can help you find solutions because it more tightly and narrowly defines a problem and causes you to...
by Jeff Slater | Dec 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m fascinated by business models that bring value to customers through unique marketing approaches. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody. The founders looked at Costco’s club membership approach and Whole...
