by Jeff Slater | May 8, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Last year, a client asked me to help them market a product that they believed everyone would buy. After several hours of discussion, I convinced him to give up that dream. I suggested instead of EVERYONE, let’s focus first on SOMEONE. We worked together to figure out...
by Jeff Slater | May 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Amazon knew in the early years that making buying easier is essential to long-term success. They created and patented 1-Click checkout in September of 1999. Although the patent has expired and had to withstand challenges, it is emblematic of Bezos’ marketing genius...
by Jeff Slater | Apr 15, 2018 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
On his new podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
by Jeff Slater | Apr 8, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m not a beer consumer but have been intrigued watching the craft movement. The downside to all of this growth is that the by-product of all these breweries is a ton of food waste. Ever hear of Regrained? A keg of beer creates almost 100 pounds of leftover grains....
by Jeff Slater | Apr 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
How can you compete with 29,332 companies that sell the same things as you? What if you gave away one-dollar bills, had no planned ROI but based the promotion on kindness? I met Danny Rosin at a Starbucks for coffee just a few months ago. I knew of Danny but we...
by Jeff Slater | Apr 1, 2018 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Sweden has produced many successful companies like Ikea, Spotify, Pergo, and Skype. But if you visit this beautiful Scandinavian country, you can also go to The Museum of Failure. This museum in Helsingborg contains a collection of things that have failed in the...
