by Jeff Slater | Mar 27, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing People
When John Willard Marriot started his business with his wife Alice in 1927, they sold frosted mugs of root beer. It was summertime and hot in Washington, D.C. They added food, and for thirty years they ran a series of restaurants. The Marriott’s didn’t open...
by Jeff Slater | Mar 15, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Stop thinking like a business man/women/person. Instead, find wonder and excitement in how you solve problems and make your customers or clients happy. If you can break through the clutter with a surprise that directly connects to your message, you can get a big wow....
by Jeff Slater | Mar 3, 2017 | Branding Issues, Marketing Advice
Most of you will only read or skim this first sentence. Less than half of you will read this second sentence. Very few of you will read beyond this sentence. Your marketing message may have eight seconds to connect with a recipient. You must be brief. So here are...
by Jeff Slater | Feb 15, 2017 | Branding Issues, Marketing Advice
Writing copy for a website, brochure or other marketing communications is very difficult for most small to mid-sized business owners. They ask a marketing professional to help them but unfortunately, they want to stuff every feature into the material. Most marketing...
by Jeff Slater | Feb 8, 2017 | Branding Issues, Marketing Advice
Brands are sometimes like swimmers, caught in a rough ocean current requiring help. The more a distressed swimmer flaps their arms and legs, the more difficult it is to get back home. When the swimmer relaxes and calmly evaluates the situation, they can swim cross...
by Jeff Slater | Feb 1, 2017 | Branding Issues, Marketing Advice, Personal Stories
Occasionally, I get to speak to business owners who are interested in learning how to make marketing work for them. I start at a strategic level so we don’t get lost in tactics but occasionally provide some practical tips too. I want the audience to see the big...
