by Jeff Slater | Feb 8, 2017 | Branding Issues, Marketing Advice
Brands are sometimes like swimmers, caught in a rough ocean current requiring help. The more a distressed swimmer flaps their arms and legs, the more difficult it is to get back home. When the swimmer relaxes and calmly evaluates the situation, they can swim cross...
by Jeff Slater | Feb 1, 2017 | Branding Issues, Marketing Advice, Personal Stories
Occasionally, I get to speak to business owners who are interested in learning how to make marketing work for them. I start at a strategic level so we don’t get lost in tactics but occasionally provide some practical tips too. I want the audience to see the big...
by Jeff Slater | Jan 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice
There is power in referrals. If you aren’t creating incentives for satisfied customers to help you, you are missing out on a significant opportunity. Erin Condren markets artistic day planners that sell online at Erin Condren Planners. She realized the power of...
by Jeff Slater | Jan 11, 2017 | Branding Issues, Marketing Advice
After several years of product development, a start-up in the sofa industry determined that it was time to market their product. They knew who they wanted to reach and what they wanted to say. They were finally ready for prime time. But they waited to get every part...
by Jeff Slater | Dec 23, 2016 | Branding Issues, Marketing Advice
After spending several hours at a charity walk on a cold fall afternoon, an email pops up on my phone thanking me for spending my time helping with this cause. Instead of it being a long and dull boilerplate-type email, it is a photograph of a young person who has...
by Jeff Slater | Dec 16, 2016 | Branding Issues, Marketing Advice, Personal Stories
The world has wild and crazy ideas waiting to be borrowed or gently stolen. Some businesses get started based on an absurd idea. They can be so off-the-wall that everyone laughs at them until you start making money, get coverage in major news outlets and become the...
