by Jeff Slater | May 29, 2017 | Branding Issues, Interesting Brands
Many marketers think the biggest challenge they have is all the noise around them. So many brands are screaming for awareness, how can you grab the attention of someone? The real issue isn’t attention but sameness. Dull, boring, unoriginal products and services...
by Jeff Slater | May 19, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
Did you know that when I first joined my last employer in 2005, I sat through meeting after meeting jotting down notes under the heading; I didn’t know that. The list kept growing and growing over a few months, and I was surprised to learn that we weren’t sharing some...
by Jeff Slater | May 15, 2017 | Branding Issues, Marketing Advice
How can you get more customers who want to buy from you? It starts with having a deep and thoughtful look at your current base of customers by an outsider. What behavior, actions and attitudes can you understand about them? Do you know the motive behind what they do?...
by Jeff Slater | May 8, 2017 | Branding Issues, Marketing Advice
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
by Jeff Slater | May 5, 2017 | Branding Issues, Marketing Advice, Personal Stories
I guess I’m a dream builder who loves a challenge. Over thirty years, I have helped to name products that were formerly commodities that needed a creative brand that told a story. A toy can’t be called pieces of foam to build a pirate ship. It needs a name...
by Jeff Slater | May 1, 2017 | Branding Issues, Marketing Advice
Lately, a word has become popular in the marketing universe. Friction. How can you eliminate the friction of doing business with your company? Or, how can you remove the friction (resistance) that a consumer experiences when they want to buy from you and you make them...
