by Jeff Slater | Aug 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
When a sock startup thought about expanding its reach, it followed the path to find an influencer with a following on Instagram. Iva Pawling and Tim Morse, friends and co-founders found after spending $2,000 that they could have used that money differently with...
by Jeff Slater | Aug 18, 2017 | Advertising, Branding Issues, Interesting Brands, Marketing Advice
When a client needed a way to market their new foam technology, I immediately thought of white board animation as the best way to explain something quickly that is complicated. The beauty of this storytelling approach through simple video animation is that it...
by Jeff Slater | Aug 16, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
As a marketing consultant, my days are spent working with clients to help them get the most value out of their marketing investments in their brands. As a guide, I work hard to make certain that activities fit with our strategic plans and don’t take us off course. My...
by Jeff Slater | Aug 11, 2017 | Branding Issues, Interesting Brands, Marketing People
When two former Warby Parker employees left to start their own company, they both had travel nightmare stories that guided their business idea. The luggage they used for travel didn’t meet their needs, fit their lifestyle or do what they wanted it to do and it was way...
by Jeff Slater | Aug 9, 2017 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing People
Tina Sharkey and Ido Leffler don’t like to pay the brand tax. According to these two serial entrepreneurs: BrandTax™ is the hidden costs you pay for a national brand. We’ve been trained to believe these costs increase quality, but they rarely do. We estimate the...
by Jeff Slater | Aug 7, 2017 | Branding Issues, Interesting Brands, Marketing Advice
A value proposition isn’t a mystery. I’m working with a client on developing a statement of their value proposition. I love this type of opportunity because it forces me to read, learn, think and discuss an important strategic topic. Best of all, it requires a...
