by Jeff Slater | Nov 25, 2018 | Branding Issues, Marketing Advice, Marketing Books
Whatever you are marketing, you are trying to get someone’s ATTENTION. Whether you run an ad on TV, send an email or show up in person to a customer’s office, your goal is to get someone to pay attention to you. As a marketer, attention is the first square on your...
by Jeff Slater | Nov 20, 2018 | Branding Issues, Marketing Advice
You can always find a product or service for less. Lowering prices is easy, it just isn’t a lasting strategy. If you are building a business and want to sustain margins, segmenting the market is a smart place to start. When you can add value, it can be a winning...
by Jeff Slater | Nov 4, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
I’m sorry to break the news to you but average is over. Average products and services are slipping into oblivion. You probably didn’t notice because no one talks about dullness. An average business has no chance to sustain itself if they are so...
by Jeff Slater | Oct 18, 2018 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing People
Joe wondered, “How could you put a bottle of wine through a flat mailbox slot if shipped to you from a winery?” The flat wine bottle was designed by Garcon Wines when wine lover Joe Revell joined an online wine club with his friends; they soon became frustrated...
by Jeff Slater | Oct 9, 2018 | Branding Issues, Marketing Advice, Marketing Books
When my friend Lars handed me, a book called Factfulness by Hans Rosling, I didn’t realize how little I knew about world facts. Things like people escaping poverty, schooling for women and even mortality rates in third-world countries tend to be significantly more...
by Jeff Slater | Oct 7, 2018 | Branding Issues, Marketing Advice, Marketing People
“What you seek is seeking you.” Rumi Several years ago, my friend Derrick Daye was sitting on an airplane coming back from Toronto after attending another boring marketing conference. In his past, Derrick worked for global advertising agency Saatchi & Saatchi. He...
