by Jeff Slater | Apr 23, 2019 | Branding Issues, Marketing Advice, Marketing People
The role of a marketer is to be a translator. To help tell the story woven in the day-to-day activities of a company. Marketing translators help express in plain English, overly technical information. It takes features and communicates the implied benefits. Within...
by Jeff Slater | Mar 12, 2019 | Branding Issues, Marketing Advice
By screaming with a megaphone, I can get the attention of a thousand people. Trust is different. You build trust, one person at a time. Trust requires creating a relationship slowly with a small number of people. You have to do more listening. Success no longer comes...
by Jeff Slater | Feb 3, 2019 | Branding Issues, Marketing Advice
Have you watched Marie Kondo’s show on Netflix called Tidying Up? In the show, Marie and her translator go through people’s home to help them organize their things like clothes, kitchen goods, and garages. She dumps all their belongings in one place. Then she asks...
by Jeff Slater | Jan 29, 2019 | Branding Issues, Marketing Advice
Scott Galloway, an NYU Stern School of Business marketing professor, talks about companies starting to ‘value signal.’ On their podcast called Pivot, he and Kara Swisher cover technology, brands, and predictions. Galloway is one of my favorite marketing thought...
by Jeff Slater | Jan 27, 2019 | Branding Issues, Marketing Advice
I remember learning about the industrial economy in high school. The teacher talked about how the world went from an agrarian economy to an industrial one because of machines and factories. Farmers became factory workers. We learned about the cotton gin, the steam...
by Jeff Slater | Jan 17, 2019 | Branding Issues, Interesting Brands, Marketing Advice
We all have loved ones who have passed on and are no longer with us. We miss some of them dearly because they had such a compelling impact on our life. Another person can’t replace their influence on you and you know you will miss them forever. But would your...
