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What No One Told You About Copywriting That Converts

What No One Told You About Copywriting That Converts

by Jeff Slater | Mar 24, 2022 | Marketing Advice

Introduction:  Marketing is an important part of a business. What’s even more important is the ability of a business to convert interested prospects into paying customers. Sales are how all businesses survive and thrive. In the online world, the words your...
4 Tips To Avoid Greenwashing As You Reach Eco-Friendly Consumers

4 Tips To Avoid Greenwashing As You Reach Eco-Friendly Consumers

by Jeff Slater | Mar 22, 2022 | Marketing Advice

Avoiding Greenwashing By Talking About A Journey Your brand is on a long sustainability journey. Your business does its part to help the environment. How can you effectively demonstrate, message, and communicate your commitment? Maybe your company wants to show...
What To Expect When You Hire a Marketing Consultant?

What To Expect When You Hire a Marketing Consultant?

by Jeff Slater | Mar 20, 2022 | Marketing Advice

How To Hire A Marketing Consultant There are 1,032 flavors of marketing consultants. I happened to offer sage counseling and seasoned advice, and I’m not for everyone. But that’s okay. Jayne, a long-time subscriber to my blog, asked me a few weeks ago why hire a...
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