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Are You Winning? Why Businesses Need to Keep Score.

Are You Winning? Why Businesses Need to Keep Score.

by Jeff Slater | May 5, 2022 | Marketing Advice, Marketing Start Ups

  Incorporating Data Analytics into Your Business Does the phrase “data analytics” make you gulp and think about large lists of long numbers, unreadable pie charts, and graphs. A sinking feeling of confusion? Data analytics, aka – keeping score, can be beneficial...
Dove, Deepfakes, and Danger – Toxic Influence

Dove, Deepfakes, and Danger – Toxic Influence

by Jeff Slater | May 3, 2022 | Interesting Brands

Dove’s Self-Esteem Project is working to reshape the discussion around beauty. Two-thirds of teenage girls spend at least an hour a day dealing with idealized views of beauty. This video called Toxic Influence powerfully tells the story by having mothers and...
Breaking     P # A $ T % T $ E@ R) N % S_  Patterns

Breaking P # A $ T % T $ E@ R) N % S_ Patterns

by Jeff Slater | May 1, 2022 | Branding Issues

We notice things when patterns are broken, unexpected, and odd. As in the title of this post – it’s immediately a bit weird – we have to work to get the word patterns to see the word pattern. Does your marketing work hard at breaking patterns, or do...
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